MassageLuXe Franchise FDD, Profits & Costs (2025)
MassageLuXe is a rapidly expanding franchise-based spa company specializing in massage therapy, facials, and waxing services. Founded in 2007 in St. Louis, Missouri, the company has grown to over 80 locations across the United States as of early 2025.
The brand differentiates itself by offering a membership-based model that emphasizes health and wellness, positioning its services as essential rather than luxury. This approach has contributed to its rapid growth and appeal to a broad customer base.
MassageLuXe’s services include a variety of massage options such as deep tissue, Swedish, prenatal, aromatherapy, reflexology, hot stone, sports, and trigger point massages. They also offer facials and waxing services, all designed to promote relaxation and overall well-being.
The company’s headquarters are located at 16052 Swingley Ridge Rd, Suite 120, Chesterfield, Missouri 63017. MassageLuXe began franchising in 2008 and has since established a strong presence in the health and wellness industry.
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Initial Investment
How much does it cost to start a MassageLuXe franchise? It costs on average between $415,000 – $768,000 to start a MassageLuXe franchised studio.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the location, the size of the spa, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $42,500 |
| Leasehold Improvements | $227,400 – $423,000 |
| Signs | $2,900 – $13,200 |
| Spa Equipment and Supplies | $22,000 – $81,300 |
| Fixtures | $9,600 – $38,100 |
| Furniture and Décor | $6,100 – $20,400 |
| Initial Pre-Opening Inventory | $10,800 |
| Start-Up Marketing | $15,000 – $20,000 |
| Insurance | $8,000 – $12,000 |
| Pre-paid Rent and Lease Deposits | $5,600 – $8,000 |
| Professional Fees | $8,000 – $10,000 |
| Training Expenses | $3,000 – $5,000 |
| Licenses/Bonds | $100 – $1,000 |
| Computer Hardware and Software | $15,800 |
| Security Systems | $1,700 |
| Office Supplies and Other Expenses | $7,200 |
| Shipping | $4,000 – $8,000 |
| Additional Funds – 3 months | $25,000 – $50,000 |
| Total | $414,700 – $768,000 |
Average Revenue (AUV)
How much revenue can you make with a MassageLuXe franchise? A MassageLuXe franchised business makes on average $851,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $841,000 yearly revenue for similar massage & spa franchises. Below are a few MassageLuXe competitors as a comparison:
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MassageLuXe Franchise Disclosure Document
Frequently Asked Questions
How many MassageLuXe locations are there?
As of the latest data, MassageLuXe has over 80 locations, with the majority being franchise-owned.
What is the total investment required to open a MassageLuXe franchise?
The total investment required to open a MassageLuXe franchise ranges from $415,000 to $768,000.
What are the ongoing fees for a MassageLuXe franchise?
The ongoing fees for a MassageLuXe franchise include an 8% royalty fee and a 2% marketing fee based on gross revenue.
What are the financial requirements to become a MassageLuXe franchisee?
To become a MassageLuXe franchisee, the minimum net worth requirement is $500,000, and they must have at least $100,000 in liquid capital. These financial qualifications ensure that franchisees have the necessary resources to cover startup costs, operating expenses, and initial growth.
How much can a MassageLuXe franchise owner expect to earn?
The average gross sales for a MassageLuXe franchise are approximately $0.85 million per location. Assuming a 15% operating profit margin, $0.85 million yearly revenue can result in $128,000 EBITDA annually.
Who owns MassageLuXe?
MassageLuXe is a privately held company, with Kristen Pechacek serving as the President and CEO since 2024.
Disclaimer
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