Miniso Franchise FDD, Profits & Costs (2025)
Miniso, a fast-growing lifestyle retailer, launched in 2013 and is headquartered in Guangzhou, China. Although rooted in China, the brand leverages a Japanese-inspired aesthetic, which plays a key role in its global appeal.
In 2015, Miniso began franchising, tapping into the fast fashion and affordable lifestyle products market. The franchise stands out with its wide product range, offering over 25,000 SKUs.
These include household items, cosmetics, and food products. Miniso’s strong supply chain and high inventory turnover ensure fresh products and frequent customer visits.
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Initial Investment
How much does it cost to start a Miniso franchise? It costs on average between $211,000 – $468,000 to start a Miniso franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property. Miniso offers 2 types of franchises:
| Model | Initial Investment Range |
|---|---|
| Model A | $320,800 – $467,500 |
| Model B | $210,800 – $417,500 |
| Expenditure | Amount |
|---|---|
| Franchise Fee | $30,000 |
| Merchandise Deposit | $200,000 – $250,000 |
| Initial inventory purchase | $90,000 – $200,000 |
| Security deposit | $20,000 |
| Fees for traveling to review proposed site locations | $300 – $3,000 |
| Training Expenses – Operations | $1,000 – $7,500 |
| Material & Equipment Fee | $30,000 – $50,000 |
| Grand Opening fee | $3,500 – $15,000 |
| Payroll – 3 Months | $25,000 – $67,000 |
| Local Marketing – 3 Months | $1,000 – $5,000 |
| Additional Funds – 3 Months | $10,000 – $20,000 |
| Total Estimated Initial Investment | Model A: $320,800 – $467,500 Model B: $210,800 – $417,500 |
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Miniso Franchise Disclosure Document
Frequently Asked Questions
How many Miniso locations are there?
As of the latest data, Miniso operates 6,115 stores globally. Of these, approximately 202 stores are directly owned by the company, while around 5,913 stores are operated by franchisees under the Miniso Retail Partner model. This reflects the brand’s significant global expansion, with a presence both in China and internationally.
What is the total investment required to open a Miniso franchise?
The total investment required to open a Miniso franchise ranges from $211,000 to $468,000.
What are the ongoing fees for a Miniso franchise?
Miniso franchisees are required to pay a royalty fee ranging from 3% to 8% of gross sales, depending on the specific location and franchise agreement.
Additionally, there is a marketing fee that can range from 1% to 3% of gross sales, which covers national and local advertising efforts to support the brand’s promotional activities and marketing strategies.
What are the financial requirements to become a Miniso franchisee?
To become a Miniso franchisee, the financial requirements include a minimum net worth of $1 million and at least $500,000 in liquid capital. These financial thresholds are necessary to cover the initial investment, and ensure the franchisee has sufficient resources for startup and ongoing operational expenses.
Who owns Miniso?
Miniso is owned by Ye Guofu, who is the founder, chairman, and CEO of the company. Under his leadership, the company has grown rapidly into a global retail brand with a strong presence across multiple countries.
Disclaimer
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