Molly Maid Franchise FDD, Profits & Costs (2025)
Molly Maid is a well-established home cleaning franchise recognized for dependable and professional service. The brand was founded in 1979 in Mississauga, Canada, by Adrienne and Chris Stringer. Just a few years later, in 1984, entrepreneur David McKinnon brought the concept to the United States, setting up operations in Ann Arbor, Michigan.
The company now has its U.S. headquarters in Waco, Texas, and operates as part of the Neighborly network of home service brands. Since first launching its franchise program in 1979, Molly Maid has grown steadily and today has more than 440 franchise-owned locations.
The franchise focuses on both recurring and one-time residential cleaning. Customers can choose from flexible service plans that include environmentally friendly cleaning options, move-in and move-out cleaning, apartment and condo services, as well as light commercial cleaning.
Initial Investment
How much does it cost to start a Molly Maid franchise? It costs on average between $140,000 – $197,000 to start a Molly Maid franchised facility.
This includes expenses for office setup, cleaning equipment and supplies, vehicles, and initial operating costs. The total investment can vary depending on factors such as the size of the territory, local market conditions, and whether the franchisee decides to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $14,900 |
| Territory Fee | $45,000 – $70,000 |
| Initial Startup Package | $8,000 – $9,000 |
| Software Enrollment and Training Fee | $1,500 |
| Auto Lease Deposit and Lease Expense | $3,900 – $5,500 |
| Computer Hardware | $2,200 – $4,500 |
| Leasehold Improvements | $1,000 – $5,000 |
| Real Estate, Utility Deposits and Three Months’ Rent | $4,000 – $7,000 |
| Furniture, Fixtures and Equipment | $2,500 – $3,500 |
| Permits and Licenses | $100 – $1,000 |
| Insurance Deposit and Three Months Insurance Expense | $2,800 – $5,300 |
| Training Expenses for Travel, Food and Lodging | $4,000 – $5,000 |
| Professional Fees | $0 – $5,000 |
| Additional Funds – 3 Months | $50,000 – $60,000 |
| Total | $139,900 – $197,200 |
Average Revenue (AUV)
How much revenue can you make with a Molly Maid franchise? A Molly Maid franchised location makes on average $759,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Molly Maid locations are there?
Molly Maid currently operates about 448 franchise-owned locations in the United States, with no company-owned units.
What is the total investment required to open a Molly Maid franchise?
The total investment required to open a Molly Maid franchise ranges from $140,000 to $197,000.
What are the ongoing fees for a Molly Maid franchise?
A Molly Maid franchise requires ongoing fees that include a royalty fee ranging from 3.0% to 6.5% of gross sales, excluding certain roll-in sales. Franchisees are also required to contribute to the Marketing Assistance Program, which is set at 2% of gross sales.
In addition, owners must invest in local advertising within their territories, with a minimum required spend per household that decreases as overall sales increase.
What are the financial requirements to become a Molly Maid franchisee?
To qualify as a Molly Maid franchisee, you need a minimum net worth of $250,000 and at least $50,000 in liquid capital.
How much can a Molly Maid franchise owner expect to earn?
The average gross sales for a Molly Maid franchise are approximately $0.76 million per location. Assuming a 15% operating profit margin, $0.76 million yearly revenue can result in $114,000 EBITDA annually.
Who owns Molly Maid?
The Molly Maid franchise is owned by Neighborly, a leading home services franchisor that operates a wide portfolio of brands across cleaning, maintenance, and repair industries.
Disclaimer
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