MOTW Coffee & Pastries Franchise FDD, Profits & Costs (2025)
MOTW Coffee & Pastries is a purpose-driven coffeehouse and bakery franchise that grew out of the popular “Muslims of the World” social media platform. Founded by Sajjad Shah, the concept launched its first café in 2023 in Indianapolis, Indiana, before moving its corporate base to nearby Fishers in the greater Indianapolis area.
The brand officially entered franchising in July 2023 under MOTW Coffee & Pastries Franchising, LLC. By 2025, it had established a mix of company-owned cafés and franchise units in progress, with expansion efforts reaching states including Illinois, Pennsylvania, Virginia, New York, and California.
The menu features hand-crafted espresso beverages, unique specialty lattes such as the Date Cardamom Latte, authentic chai, premium teas, and a range of Arabic and traditional pastries.
Beyond its cafés, MOTW also offers mobile coffee-cart operations, catering services for events, and packaged retail products—giving franchisees the opportunity to operate in both fixed-store and pop-up formats.
Initial Investment
How much does it cost to start a MOTW Coffee & Pastries franchise? It costs on average between $360,000 – $572,000 to start a MOTW Coffee & Pastries franchised restaurant.
This investment covers expenses such as construction, equipment, inventory, and opening costs. The total required amount can vary based on several factors, including the size and format of the MOTW Coffee & Pastries café, the location selected, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $75,000 |
| Grand Opening Advertising | $2,000 to $2,500 |
| Lease Deposit and First Month’s Rent, Utilities | $5,000 to $15,000 |
| Leasehold Improvements | $100,000 to $230,000 |
| CAD Site Plans | $1,000 |
| Furniture, Fixtures and Equipment | $125,000 to $185,000 |
| Exterior Signage | $2,500 to $10,000 |
| Interior Signage | $1,500 to $3,500 |
| Licenses/Permits | $2,000 to $3,000 |
| Architecture/Engineering Fees | $5,000 to $13,000 |
| Technology/POS System | $3,000 per terminal |
| Insurance | $3,500 to $4,800 |
| Costs Incurred While Attending Training | $0 to $2,000 |
| Opening Inventory, Supplies | $15,000 to $20,000 |
| Additional Working Capital (three months) | $20,000 to $25,000 |
| Total Estimated Initial Investment | $360,000 to $571,500 |
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Frequently Asked Questions
How many MOTW Coffee & Pastries locations are there?
As of the latest available data, MOTW Coffee & Pastries has 4 company-owned locations and no franchise-owned units open.
What is the total investment required to open a MOTW Coffee & Pastries franchise?
The total investment required to open a MOTW Coffee & Pastries franchise ranges from $360,000 to $572,000.
What are the ongoing fees for a MOTW Coffee & Pastries franchise?
Franchisees of MOTW Coffee & Pastries are required to pay an ongoing royalty fee of 8% of gross sales to the franchisor.
What are the financial requirements to become a MOTW Coffee & Pastries franchisee?
To qualify as a MOTW Coffee & Pastries franchisee, candidates are expected to have between $150,000 and $200,000 in liquid capital.
Who owns MOTW Coffee & Pastries?
MOTW Coffee & Pastries franchise is owned by MOTW Coffee & Pastries Franchising, LLC, which was founded by Sajjad Shah.
Disclaimer
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