NaturaLawn of America Franchise FDD, Profits & Costs (2025)
NaturaLawn of America, established in 1987 by Phil Catron, is a pioneering lawn care franchise that emphasizes environmentally friendly, organic-based solutions. Headquartered in Frederick, Maryland, the company has grown significantly since its inception, offering franchise opportunities across the United States.
The franchise specializes in organic-based lawn care services, including fertilization, weed control, and pest management.
Their unique approach focuses on Integrated Pest Management (IPM), which reduces the reliance on traditional chemical treatments by over 85%. This commitment to safer, more sustainable practices sets NaturaLawn apart from conventional lawn care providers.
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Initial Investment
How much does it cost to start a NaturaLawn of America franchise? It costs on average between $58,000 – $123,000 to start a NaturaLawn of America franchised center.
This includes costs for territory rights, equipment, initial supplies, and operational expenses. The exact amount depends on various factors, including the size of the territory, local market conditions, and whether the franchisee chooses to lease or purchase office space.
| Type of Expenditure | Amount |
|---|---|
| Initial License Fee | $9,500 – $29,500 |
| Opening Inventory | $0 – $5,000 |
| Real Estate Improvements | Varies |
| Lawn Care Equipment Purchases | $1,500 – $4,000 |
| Vehicle (purchase or lease cost for 6 months) | $0 – $3,000 |
| Office Furniture & Equipment | $0 – $5,000 |
| Training Expenses | $0 – $1,150 |
| Computer & Technology Expenses | $0 – $1,000 |
| Initial Annual Advertising and Marketing | $40,000 – $60,000 |
| Licenses | $250 – $500 |
| Professional Fees (accounting, legal, etc.) | $1,250 – $2,000 |
| Lease Deposits (rent, utilities, etc.) | $2,000 – $3,500 |
| Insurance Deposit | $1,500 – $3,500 |
| Additional Funds (6 months or more) | $1,500 – $4,500 |
| Total | $57,500 – $122,650 plus access to a $100,000 – $150,000 line of credit |
Average Revenue (AUV)
How much revenue can you make with a NaturaLawn of America franchise? A NaturaLawn of America franchised location makes on average $1,405,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $751,000 yearly revenue for similar landscaping franchises. Below are a few NaturaLawn of America competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
NaturaLawn of America Franchise Disclosure Document
Frequently Asked Questions
How many NaturaLawn of America locations are there?
As of the latest data, NaturaLawn of America operates a total of 99 locations. Of these, 89 are franchised units, while the company owns and operates 10 locations.
What is the total investment required to open a NaturaLawn of America franchise?
The total investment required to open a NaturaLawn of America franchise ranges from $58,000 to $123,000.
What are the ongoing fees for a NaturaLawn of America franchise?
NaturaLawn of America franchisees pay a royalty fee of 9% of gross sales, which may decrease to 7% upon renewal. They also contribute 1% of gross sales toward advertising.
What are the financial requirements to become a NaturaLawn of America franchisee?
To become a NaturaLawn of America franchisee, candidates are typically required to have a minimum net worth of $250,000, with at least $50,000 in liquid capital. Additionally, applicants should have access to a line of credit between $75,000 and $125,000.
How much can a NaturaLawn of America franchise owner expect to earn?
The average gross sales for a NaturaLawn of America franchise are approximately $1.41 million per location. Assuming a 15% operating profit margin, $1.41 million yearly revenue can result in $212,000 EBITDA annually.
Who owns NaturaLawn of America?
NaturaLawn of America is owned by its founder and president, Philip Catron.
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