New Mom School Franchise FDD, Profits & Costs (2025)
New Mom School is a franchise in the wellness and education sector that focuses on guiding and supporting new mothers. Established in 2023 by Alexandra Spitz in Orange County, California, it started as a small local program and grew rapidly thanks to its distinctive approach and curriculum.
The brand is based in Laguna Niguel, California, and is operated through New Mom School Franchising LLC. After more than ten years of developing and fine-tuning its classes, the company launched its franchising model in 2023, offering entrepreneurs the chance to bring its proven programs to new communities.
New Mom School specializes in structured classes designed for mothers and their babies, addressing key developmental stages from infancy through toddlerhood.
Its services include educational workshops, breastfeeding guidance, and a welcoming environment where moms can connect, learn, and build supportive relationships. Both in-person sessions and educational resources form part of the franchise’s offerings.
What sets New Mom School apart is its comprehensive, whole-person curriculum that combines professional instruction with peer-to-peer support.
Initial Investment
How much does it cost to start a New Mom School franchise? It costs on average between $67,000 – $106,000 to start a New Mom School franchised facility.
This includes expenses for classroom build-out, furnishings, educational materials, and initial operating costs. The total investment varies depending on factors such as the size of the facility, geographic location, and whether the franchisee decides to lease or own the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Real Estate/Rent (3 months) | $4,875 – $10,500 |
| Security Deposit | $1,625 – $3,500 |
| Utilities | $100 – $300 |
| Leasehold Improvements | $5,000 – $10,000 |
| Market Introduction Program | $6,000 – $10,000 |
| Furniture, Fixtures, and Equipment | $4,000 – $5,000 |
| Technology Fee | $1,485 – $1,682 |
| Computer Systems including Point of Sale | $600 – $2,500 |
| Insurance | $1,000 – $3,000 |
| Interior Signage | $400 – $750 |
| Studio and Class Supplies | $200 – $500 |
| Initial Merchandise | $3,000 – $5,000 |
| Licenses and Permits | $50 – $250 |
| Professional Fees (lawyer, accountant, etc.) | $1,500 – $3,000 |
| Training | $2,500 – $5,000 |
| Additional Funds (first 3 months) | $5,000 – $15,000 |
| Total | $67,335 – $105,982 |
Average Revenue (AUV)
How much revenue can you make with a New Mom School franchise? A New Mom School franchised center makes on average $461,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many New Mom School locations are there?
As of the latest available data, New Mom School has a total of 14 units or territories in operation.
What is the total investment required to open a New Mom School franchise?
The total investment required to open a New Mom School franchise ranges from $67,000 to $106,000.
What are the ongoing fees for a New Mom School franchise?
A New Mom School franchise requires ongoing payments that include a royalty fee of 7% of gross monthly sales. In addition, franchisees contribute 2% of gross monthly sales toward the system’s marketing and advertising fund, which supports brand development and national promotional efforts.
What are the financial requirements to become a New Mom School franchisee?
To become a franchisee of New Mom School, you must have liquid capital of at least $75,000, meaning that much cash or readily convertible assets. In addition, your net worth needs to fall in the range of $250,000 to $500,000 in total assets minus liabilities.
How much can a New Mom School franchise owner expect to earn?
The average gross sales for a New Mom School franchise are approximately $0.46 million per location. Assuming a 15% operating profit margin, $0.46 million yearly revenue can result in $69,000 EBITDA annually.
Who owns New Mom School?
The New Mom School franchise is owned by New Mom School Franchising LLC, which was founded by Alexandra Spitz in 2023 and is headquartered in Laguna Niguel, California.
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