Orange Shoe Personal Fitness Franchise FDD, Profits & Costs (2025)
Orange Shoe Personal Fitness is a specialized fitness franchise that centers on creating fully customized training experiences for its clients. Established in 2004 by Josh Martin in Madison, Wisconsin, the brand quickly became recognized for Martin’s signature orange sneakers and his commitment to proactive health and one-on-one coaching.
Now based in Fitchburg, Wisconsin, Orange Shoe is led by Scott and Katie Michel, who have grown the brand while preserving its core philosophy of individualized fitness.
Since launching its franchise program in 2008, the company has offered a comprehensive range of services, including personal training, small group sessions, nutrition guidance, and corporate wellness initiatives.
The franchise’s competitive edge lies in its ability to design fitness programs that are tailored to each client’s needs, goals, and progress. This personalized approach has driven exceptional results, reflected in a 98% franchisee retention rate over the past decade—significantly higher than the industry norm.
Initial Investment
How much does it cost to start a Orange Shoe Personal Fitness franchise? It costs on average between $99,000 – $325,000 to start a Orange Shoe Personal Fitness franchised center.
This includes costs for facility build-out, fitness equipment, initial supplies, and opening operational expenses. The total investment can vary based on factors such as the studio’s size, location, and whether the franchisee opts to lease or purchase the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,000 |
| Lease, Utility & Security Deposits | $0 – $8,500 |
| Leasehold Improvements | $0 – $125,000 |
| Signage | $2,000 – $8,500 |
| Fitness Equipment | $5,000 – $45,000 |
| Electronic Equipment and Software | $6,000 – $8,000 |
| Branded Apparel and Products | $2,000 – $5,000 |
| Furniture & Fixtures | $4,000 – $6,000 |
| Office Supplies & Misc. | $2,500 – $3,500 |
| Business Licenses & Permits | $100 – $500 |
| Professional Fees | $500 – $3,500 |
| Insurance | $1,500 – $2,500 |
| Initial Training | $3,000 – $4,000 |
| Grand Opening Marketing | $3,000 – $6,000 |
| Additional Funds/Working Capital (3 months) | $30,000 – $60,000 |
| Total for Single Unit Franchise | $98,600 – $325,000 |
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Frequently Asked Questions
How many Orange Shoe Personal Fitness locations are there?
As of the latest data, Orange Shoe Personal Fitness operates 12 locations across Wisconsin and Illinois.
What is the total investment required to open a Orange Shoe Personal Fitness franchise?
The total investment required to open a Orange Shoe Personal Fitness franchise ranges from $99,000 to $325,000.
What are the ongoing fees for a Orange Shoe Personal Fitness franchise?
Orange Shoe Personal franchisees pay an ongoing royalty fee of 6% of gross sales. In addition, they are required to contribute 2% of gross sales toward marketing and advertising efforts, which support brand promotion and local marketing initiatives.
What are the financial requirements to become a Orange Shoe Personal Fitness franchisee?
To qualify for an Orange Shoe Personal Fitness franchise, candidates are generally expected to have a minimum net worth of $150,000 and at least $50,000 in liquid capital to cover startup and initial operating expenses.
Who owns Orange Shoe Personal Fitness?
Orange Shoe Personal Fitness franchise is owned by Scott and Katie Michel.
Disclaimer
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