Our Town America Franchise FDD, Profits & Costs (2025)
Our Town America is a marketing franchise that specializes in helping local businesses reach new residents through personalized welcome packages. Established in 1972 by Michael Plummer Sr. in Newton, Iowa, the company is now based in Clearwater, Florida.
In 2005, the brand expanded into franchising, giving entrepreneurs the chance to run a home-based, business-to-business operation built around direct mail marketing.
The franchise’s model focuses on connecting local businesses with new movers by delivering gift certificates and special offers right to their doorstep. This approach allows businesses to form lasting relationships with potential long-term customers.
A key differentiator for Our Town America is its category exclusivity within each zip code. This ensures that direct competitors are never placed in the same package, giving participating businesses a stronger presence with new movers.
Initial Investment
How much does it cost to start a Our Town America franchise? It costs on average between $64,000 – $88,000 to start a Our Town America franchised facility.
This includes expenses for office setup, marketing materials, technology, and initial working capital. The total investment can vary depending on factors such as the territory size, local market conditions, and whether the franchisee operates from a home office or leases a separate workspace.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $47,500 |
| Real Estate/Rent | $0 – $450 |
| Leasehold Improvements | $0 – $300 |
| Equipment and Supplies | $600 – $4,460 |
| Starter Kit | $450 |
| Software | $549 |
| Vehicle Lease Payments | $0 – $700 |
| Insurance | $250 – $750 |
| Training Expenses | $1,800 – $4,000 |
| Legal and Accounting | $1,000 – $2,500 |
| Miscellaneous | $250 – $1,050 |
| Additional Funds – 3 months | $12,000 – $25,000 |
| Total Estimated Initial Investment | $64,399 – $87,709 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Our Town America locations are there?
As of the latest available data, Our Town America has 43 franchise-owned locations in the U.S., and no company-owned units.
What is the total investment required to open a Our Town America franchise?
The total investment required to open a Our Town America franchise ranges from $64,000 to $88,000.
What are the ongoing fees for a Our Town America franchise?
Franchisees with Our Town America pay an ongoing royalty fee of 5% of gross sales. In addition, they contribute 1% of gross sales toward marketing and advertising, which supports the franchise’s brand-wide promotional efforts.
Who owns Our Town America?
The Our Town America franchise is owned by Michael Plummer Jr., who serves as the company’s President and CEO, continuing the legacy started by his father, Michael Plummer Sr., the original founder.
Disclaimer
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