Phenix Salon Suites Franchise FDD, Profits & Costs (2025)
Phenix Salon Suites is a rapidly growing franchise in the beauty industry, renowned for its innovative salon suite concept.
Founded in 2007 by Gina Rivera, a celebrity hairstylist with deep family roots in the salon industry dating back to 1929, the company has transformed the way salon professionals operate by providing private, individualized suites within a larger, well-located salon environment.
This model allows stylists and other beauty professionals to run their own businesses with greater autonomy and lower overhead compared to traditional salon setups.
Headquartered in Encinitas, California, Phenix Salon Suites began franchising in 2012 and has since expanded significantly. By 2023, the brand boasted over 380 locations across 33 states in the U.S. and international branches in the United Kingdom.
Phenix Salon Suites Financial Plan
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Initial Investment
How much does it cost to start a Phenix Salon Suites franchise? It costs on average between $710,000 – $1,198,000 to start a Phenix Salon Suites franchised business.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $52,500 |
| Site Evaluation Fee | $3,000 |
| Real Estate/Rent (first 3 months’ rent plus security deposit) | $29,525 – $78,412 |
| Architectural Plans | $7,863 – $13,413 |
| Mechanical & Engineering Plans | $9,775 – $16,675 |
| Architectural Plan Review Fee | $0 – $3,500 |
| Construction Management Fee | $6,500 |
| Utility Deposits | $2,500 – $5,000 |
| Leasehold Improvements | $722,500 – $1,232,500 |
| Initial Marketing Expenses | $10,000 – $15,000 |
| Computer | $1,000 – $2,000 |
| Phenix TV | $2,169 |
| Furniture, Fixtures, Equipment, Interior Signs and Furnishings | $75,296 – $116,783 |
| Exterior Signs | $6,900 – $13,800 |
| Annual Meeting of Franchisees | $500 – $1,000 |
| Training Expenses (out-of-pocket costs for two people) | $1,500 – $2,500 |
| Insurance (first 3 months) | $1,500 – $3,970 |
| Professional Fees | $0 – $10,000 |
| Licenses, Permits and Business Formation | $5,000 – $15,000 |
| Gina’s Platform (incl. first 3 months of service) | $850 |
| Additional Funds (first 3 months) | $22,881 – $32,385 |
| Total Estimated Initial Investment | $961,759 – $1,626,956 |
| Landlord Contributions | ($251,292) – ($428,675) |
| Adjusted Estimated Initial Investment | $710,467 – $1,198,282 |
| Initial Inventory (Optional) | $0 – $20,000 |
| Meet and Greet Event Request Fee (Optional) | $0 – $2,500 |
| Meet and Greet Event (Optional) | $0 – $5,000 |
| POS System (Optional) | $0 – $2,000 |
| TOTAL (w/OPTIONAL) | $710,467 – $1,227,782 |
Average Revenue (AUV)
How much revenue can you make with a Phenix Salon Suites franchise? A Phenix Salon Suites franchised studio makes on average $443,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $443,000 yearly revenue for similar full-service franchises. Below are 10 Phenix Salon Suites competitors as a comparison:
Phenix Salon Suites Financial Plan
Get a professional business plan and get funding for your franchise.
Phenix Salon Suites Franchise Disclosure Document
Frequently Asked Questions
How many Phenix Salon Suites locations are there?
As of the latest data, Phenix Salon Suites operates a total of 361 franchised locations across the United States. The company also maintains 15 company-owned locations, reflecting its growing presence in both domestic and international markets.
What is the total investment required to open a Phenix Salon Suites franchise?
The total investment required to open a Phenix Salon Suites franchise ranges from $710,000 to $1,198,000.
What are the ongoing fees for a Phenix Salon Suites franchise?
Phenix Salon Suites charges an ongoing royalty fee of 0.3% of gross revenues. The franchise does not impose a separate marketing or advertising fee, though franchisees are encouraged to engage in local marketing efforts with support from the franchisor’s promotional resources.
What are the financial requirements to become a Phenix Salon Suites franchisee?
To become a Phenix Salon Suites franchisee, you need a minimum net worth of $1 million and at least $300,000 in liquid capital. These financial requirements ensure the franchisee has the necessary resources to invest and operate efficiently.
How much can a Phenix Salon Suites franchise owner expect to earn?
The average gross sales for a Phenix Salon Suites franchise are approximately $0.44 million per location. Assuming a 15% operating profit margin, $0.44 million yearly revenue can result in $66,000 EBITDA annually.
Who owns Phenix Salon Suites?
Phenix Salon Suites is owned by Gina Rivera, who founded the company. Along with her husband, Jason Rivera, she has played a crucial role in expanding the franchise. Their vision for the brand has focused on providing independent salon professionals with a space to run their own businesses within Phenix’s salon suites.
Disclaimer
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