Pieology Restaurants Franchise FDD, Profits & Costs (2025)
Pieology Pizzeria is a fast-casual dining franchise specializing in artisan-inspired, fully customizable pizzas. Established in 2011 by Carl Chang in Fullerton, California, the brand has grown steadily and now operates out of its headquarters in Tustin, California.
Franchising opportunities were introduced in 2012, paving the way for the company’s expansion across the United States and into international markets.
The concept is built around guest choice, offering a wide range of freshly prepared doughs, sauces, and toppings that can be combined to create a personalized pizza. Each order is cooked quickly in high-heat ovens, allowing customers to enjoy a handcrafted meal in just a few minutes. Beyond pizzas, Pieology also serves salads, desserts, and beverages to complement its core menu.
One of Pieology’s strongest differentiators is its focus on health-conscious and dietary-friendly options. Diners can select from gluten-free, cauliflower, or thin crusts, and vegan toppings are readily available
Initial Investment
How much does it cost to start a Pieology Restaurants franchise? It costs on average between $304,000 – $808,000 to start a Pieology Restaurants franchised shop.
This covers expenses such as restaurant build-out, kitchen equipment, opening inventory, and early operating costs. The total amount will vary based on several factors, including the restaurant format, geographic location, and whether the property is leased or purchased by the franchisee.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Initial Training Fee | $15,000 |
| Construction, Remodeling, Leasehold Improvements and Decorating Costs | $100,000 – $337,000 |
| Fixed Assets, Furniture, Fixtures, and Equipment | $75,000 – $200,000 |
| Signage | $10,000 – $35,000 |
| Computer System | $15,000 – $20,000 |
| Three Months’ Rent | $20,000 – $45,000 |
| Security Deposit | $0 – $30,000 |
| Opening Inventory and Supplies | $8,000 – $15,000 |
| Pre-Opening Advertising | $10,000 – $20,000 |
| Training Expenses (for all trainees) | $6,000 – $15,500 |
| Additional Funds – 3 months | $20,000 – $50,000 |
| Total Estimated Initial Investment | $304,000 – $807,500 |
Average Revenue (AUV)
How much revenue can you make with a Pieology Restaurants franchise? A Pieology Restaurants franchised restaurant makes on average $743,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Pieology Restaurants locations are there?
As of the latest data, Pieology has 109 locations in the United States. Of those, 101 are franchise-owned, and 8 are company (corporate)-owned.
What is the total investment required to open a Pieology Restaurants franchise?
The total investment required to open a Pieology Restaurants franchise ranges from $304,000 to $808,000.
What are the ongoing fees for a Pieology Restaurants franchise?
Franchisees of Pieology are required to pay a royalty fee of 5% of their gross sales. In addition, there is a marketing and advertising fee of 2% of gross sales. These ongoing fees support the brand’s continued operations, marketing campaigns, and overall system growth.
What are the financial requirements to become a Pieology franchisee?
To open a Pieology franchise, you need a minimum net worth of $1,700,000 and at least $300,000 in liquid capital.
How much can a Pieology Restaurants franchise owner expect to earn?
The average gross sales for a Pieology franchise are approximately $0.74 million per location. Assuming a 15% operating profit margin, $0.74 million yearly revenue can result in $111,000 EBITDA annually.
Who owns Pieology?
The Pieology franchise is owned by Pieology Pizzeria, which was founded by Carl Chang in 2011 and later became part of a larger investment group led by Andrew and Carl Chang, along with additional private investors.
Disclaimer
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