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Pizza Guys Franchise AUV, Costs & Stats (2023)

Pizza Guys is a franchise that has been offering quality pizza and outstanding customer service since 1986. With over 70 locations in the US today, of which 62 are franchised-owned, Pizza Guys number of restaurants has been pretty stable over the past 10 years.

But what does the Franchise Disclosure Document says about owning a Pizza Guys franchise? With so many pizza franchises to choose from, should you buy a Pizza Guys franchise?

With an initial investment of $152,000 yet an Average Unit Volume of $962,000, Pizza Guys does seem like a very profitable franchise. Is it really?

In this article, we will be looking at the financial data of Pizza Guys from its latest FDD, including the initial investment cost and the revenue potential. Let’s dive in!

Key stats

Franchise fee$25,000
Royalty fee5.00%
Marketing fee6.00%
Investment (mid-point)$152,000
Average sales$962,000
Sales to investment ratio8.0x
Payback period[franchise_value_investment_payback]
Minimum net worth$200,000
Minimum liquid capital$125,000

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About Pizza Guys

Pizza Guys is a fast-food franchise known for its delicious pizzas, wings, salads, and sides. The company was founded in 1986 by Shahpour Nejad and Reza Kalantari in California, and is currently headquartered in Sacramento, California.

Pizza Guys started franchising in 1994, and since then, the brand has grown to become a popular choice for consumers looking for quality pizza at affordable prices.

As of 2021, there are over 70 Pizza Guys restaurants in California, Oregon, and Nevada, with the majority of these locations being franchised.

Of those 70 locations, around 60 are franchised, highlighting Pizza Guys’ commitment to its franchising model.

The brand has been known for its community involvement, such as sponsoring local sports teams and events. Pizza Guys also offers online ordering and delivery services to make it easy for customers to enjoy their favorite pizzas from the comfort of their homes.

How much does a Pizza Guys franchise cost?

On average, you may need to invest around $152,000 to open a Pizza Guys franchise. 

Startup costs

Here’s the full breakdown of costs:

Type of ExpenditureLowHigh
Initial Franchise Fee$25,000$25,000
Formation Costs$19,000$201,400
Initial Marketing$8,000$15,000
Operating Costs$16,300$21,100
Total$68,300$262,500
Source: Franchise Disclosure Document 2021

What is the Pizza Guys franchise fee?

The initial franchise fee for a Pizza Guys franchise is $25,000

In addition to the initial franchise fee, you must pay to the franchisor a royalty fee of 5.00% of revenues, as well as a variable marketing fee of 6.00% of revenues.

What is the turnover of a Pizza Guys franchise?

On average, a Pizza Guys franchise generates $962,000 in revenue per year.

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