Play It Again Sports Franchise FDD, Profits & Costs (2025)
Play It Again Sports, established in 1983, is a franchise that specializes in selling new and used sporting goods. This franchise, headquartered in Minneapolis, Minnesota, began its franchising operations in 1988. As the largest reseller of used and new sports and fitness equipment, Play It Again Sports has a significant presence in North America.
The franchise differentiates itself by providing an eco-friendly shopping option where customers can buy, sell, and trade their sports equipment. This unique business model appeals to budget-conscious families, fitness enthusiasts, and athletes who appreciate the value of quality second-hand sports gear.
Play It Again Sports is part of Winmark Corporation, a recognized leader in the resale franchise industry. This association provides franchisees with robust corporate support, including marketing strategies, training, and a proprietary computer system to manage inventory and sales.
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Initial Investment
How much does it cost to start a Play It Again Sports franchise? It costs on average between $343,000 – $457,000 to start a Play It Again Sports franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of facility you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Fixtures and Supplies | $40,000 – $52,000 |
| Signs | $11,000 – $16,000 |
| Security System and/or Cameras | $1,500 – $4,000 |
| Point-of-Sale (POS) System | $18,050 – $22,000 |
| Leasehold Improvements | $7,000 – $12,000 |
| Build-Out | $35,000 – $55,000 |
| Deposits and Business Licenses | $8,000 – $18,000 |
| Letter of Credit | $0 – $5,000 |
| Opening Inventory | $100,000 – $120,000 |
| Miscellaneous Pre-Opening Expenses | $40,000 – $50,000 |
| Rent – First 3 Months | $17,500 – $27,500 |
| Additional Funds – 3 Months | $40,000 – $50,000 |
| Total | $343,050 – $456,500 |
Average Revenue (AUV)
How much revenue can you make with a Play It Again Sports franchise? A Play It Again Sports franchised center makes on average $992,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $903,000 yearly revenue for similar sports franchises. Below are a few Play It Again Sports competitors as a comparison:
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Play It Again Sports Franchise Disclosure Document
Frequently Asked Questions
How many Play It Again Sports locations are there?
As of the latest data, Play It Again Sports operates 302 franchised stores across North America, with more than 260 locations in the United States and 43 in Canada. All of these stores are independently owned and operated, and there are no company-owned locations.
This widespread presence highlights the brand’s strength in offering both new and used sporting goods.
What is the total investment required to open a Play It Again Sports franchise?
The total investment required to open a Play It Again Sports franchise ranges from $343,000 to $457,000.
What are the ongoing fees for a Play It Again Sports franchise?
Play It Again Sports franchisees are required to pay a royalty fee of 5% of gross sales, which helps cover the support and services provided by the franchisor, such as operational assistance and brand management.
In addition, franchisees must contribute 5-7% of their gross sales to the marketing fund. This fee is used to promote the brand on a national level, ensuring consistent brand visibility and customer outreach.
What are the financial requirements to become a Play It Again Sports franchisee?
To become a Play It Again Sports franchisee, you must meet specific financial requirements. Prospective franchisees need a minimum net worth of $350,000 and liquid assets of at least $100,000.
These requirements ensure that franchisees have the financial stability necessary to cover the startup costs and ongoing operational expenses associated with opening and running a Play It Again Sports location.
How much can a Play It Again Sports franchise owner expect to earn?
The average gross sales for a Play It Again Sports franchise are approximately $0.99 million per location. Assuming a 15% operating profit margin, $0.99 million yearly revenue can result in $149,000 EBITDA annually.
Who owns Play It Again Sports?
Play It Again Sports is owned by Winmark Corporation, a company that specializes in franchising retail stores that buy and sell used goods. Winmark Corporation, founded in 1988, also owns other franchise brands like Once Upon A Child, Plato’s Closet, Style Encore, and Music Go Round.
Winmark acquired Play It Again Sports in 1990, and the brand has since become one of its flagship franchises, known for offering a mix of new and used sporting goods.
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