Playa Bowls Franchise FDD, Profits & Costs (2025)
Playa Bowls is a franchise specializing in superfruit bowls and smoothies, offering a taste of summer through their fresh, high-quality açaí, pitaya, and coconut-based dishes.
The concept was inspired by founders Robert Giuliani and Abby Taylor’s surf trips to tropical locations and was first established as a pop-up stand in Belmar, New Jersey, before flourishing into a nationwide franchise with over 200 stores across the U.S.
Playa Bowls began franchising in 2016, and its corporate headquarters is located in Belmar, New Jersey.
The franchise focuses on health, wellness, community, and sustainability, offering products like açaí bowls, smoothies, juices, and other healthy options. Playa Bowls differentiates itself with its beach-inspired theme and emphasis on sustainability—using eco-friendly materials in its locations.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Playa Bowls franchise? It costs on average between $189,000 – $465,000 to start a Playa Bowls franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Rent – Three Months | $7,500 – $25,000 |
| Lease Security Deposit | $2,500 – $8,333 |
| Utility Security Deposit | $0 – $1,500 |
| Design and Architect Fees | $4,500 – $10,000 |
| Leasehold Improvements | $50,000 – $185,000 |
| Signage | $2,000 – $12,000 |
| Equipment, Furniture, and Fixtures | $50,000 – $90,000 |
| Point of Sale & Computer Equipment | $1,300 – $2,600 |
| Business Licenses & Permits | $2,000 – $4,000 |
| Professional Fees | $1,000 – $3,000 |
| Insurance | $1,875 – $2,625 |
| Initial Inventory | $10,000 – $30,000 |
| Training Expenses | $1,000 – $6,000 |
| Grand Opening Marketing | $10,000 |
| Additional Funds – Three Months | $10,000 – $40,000 |
| Total Estimate | $188,675 – $465,058 |
Average Revenue (AUV)
How much revenue can you make with a Playa Bowls franchise? A Playa Bowls franchised restaurant makes on average $1,046,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $623,000 yearly revenue for similar healthy franchises. Below are Playa Bowls competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Playa Bowls Franchise Disclosure Document
Frequently Asked Questions
How many Playa Bowls locations are there?
As of the latest data, Playa Bowls operates over 200 locations across the U.S., with the majority being franchise-owned. This steady growth has been driven by franchise agreements and a focus on health and sustainability. The brand continues to expand its presence nationwide, tapping into the increasing demand for superfruit bowls and smoothies.
What is the total investment required to open a Playa Bowls franchise?
The total investment required to open a Playa Bowls franchise ranges from $189,000 to $465,000.
What are the ongoing fees for a Playa Bowls franchise?
For a Playa Bowls franchise, the ongoing fees include a royalty fee of 6% of gross sales. Additionally, franchisees are required to contribute to a marketing fund, which is typically 2% of gross sales.
These fees are standard within the franchise agreement and are designed to support brand development, marketing efforts, and operational support, helping maintain consistency and visibility across all Playa Bowls locations.
What are the financial requirements to become a Playa Bowls franchisee?
To become a Playa Bowls franchisee, franchisees must have a minimum net worth of $300,000.
Additionally, they are required to have at least $100,000 in liquid capital. These financial qualifications are set to ensure that franchisees have the necessary resources to open and operate a Playa Bowls location successfully.
How much can a Playa Bowls franchise owner expect to earn?
The average gross sales for a Playa Bowls franchise are approximately $1.05 million per location. Assuming a 15% operating profit margin, $1.05 million yearly revenue can result in $157,500 EBITDA annually.
Who owns Playa Bowls?
Playa Bowls was founded by Robert Giuliani and Abby Taylor, who are also the co-owners. They developed the concept inspired by their love for surfing and superfruit bowls, growing the brand from a small pop-up stand to a nationwide franchise.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
