Playa Bowls Franchise FDD, Profits & Costs
Playa Bowls is a franchise specializing in superfruit bowls and smoothies, offering a taste of summer through their fresh, high-quality açaí, pitaya, and coconut-based dishes.
The concept was inspired by founders Robert Giuliani and Abby Taylor’s surf trips to tropical locations and was first established as a pop-up stand in Belmar, New Jersey, before flourishing into a nationwide franchise.
Playa Bowls began franchising in 2016, and its corporate headquarters is located in Belmar, New Jersey.
The franchise focuses on health, wellness, community, and sustainability, offering products like açaí bowls, smoothies, juices, and other healthy options. Playa Bowls differentiates itself with its beach-inspired theme and emphasis on sustainability—using eco-friendly materials in its locations.
Initial Investment
How much does it cost to start a Playa Bowls franchise? It costs on average between $282,000 - $1,056,000 to start a Playa Bowls franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| On-Site Pre-Opening Assistance and Training Fee | $10,000 |
| Construction and Leasehold Improvements | $110,000 to $507,000 |
| Lease Deposits and Rent – Three Months | $3,000 to $100,000 |
| Furniture, Fixtures and Equipment | $50,000 to $133,684 |
| Signage | $3,000 to $40,000 |
| Computer, Software, and Point of Sale System | $1,500 to $12,000 |
| Grand Opening Marketing Fee | $15,000 |
| Initial Inventory | $12,700 to $35,400 |
| Utility Deposits | $1,000 to $20,788 |
| Insurance Deposits – Three Months | $1,875 to $12,441 |
| Travel for Initial Training | $1,000 to $13,181 |
| Professional Fees | $7,500 to $40,000 |
| General Licenses and Permits | $385 to $11,100 |
| Additional Funds – Three Months | $30,000 to $70,000 |
| Total Estimated Initial Investment | $281,960 to $1,055,594 |
Average Revenue (AUV)
How much revenue can you make with a Playa Bowls franchise? A Playa Bowls franchised restaurant makes on average $1,094,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
| Performance Quartile | Median Gross Sales | Lowest Gross Sales | Highest Gross Sales |
|---|---|---|---|
| 1st Quartile | $1,549,911 | $1,309,987 | $2,542,966 |
| 2nd Quartile | $1,185,838 | $1,099,956 | $1,309,635 |
| 3rd Quartile | $990,968 | $836,661 | $1,094,086 |
| 4th Quartile | $681,587 | $423,386 | $835,097 |
| All Traditional Outlets | $1,094,086 | $423,386 | $2,542,966 |
Note: Based on 223 operational traditional franchise outlets in 2025; new outlets opened during the year were excluded.
Playa Bowls Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a Playa Bowls franchise?
Most franchise buyers in Playa Bowls’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans for real estate. Buyers with rollable retirement funds sometimes use a ROBS structure to reduce debt service. See SharpSheets’ financial model hub for funding guidance.
How long does it take to pay back a Playa Bowls franchise investment?
Payback periods for franchises in Playa Bowls’s category typically run 3-7 years, depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns Playa Bowls?
Playa Bowls was founded by Robert Giuliani and Abby Taylor, who are also the co-owners. They developed the concept inspired by their love for surfing and superfruit bowls, growing the brand from a small pop-up stand to a nationwide franchise.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: September 2026
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