Playful Pack Franchise FDD, Profits & Costs (2025)
Playful Pack is a fast-growing dog daycare and boarding franchise that started in 2019 in the Washington, D.C. region and now operates from its headquarters in Virginia. The brand expanded into franchising in 2023, bringing a fresh, modern take on pet care by creating safe, social, and spotless environments where dogs can thrive.
The franchise offers multiple services tailored to dogs and their owners, including daytime play, overnight stays, self-wash options, and select grooming. Each center typically ranges from 3,000 to 3,500 square feet, designed with open play zones, safety as a top priority, and live webcams so owners can check in on their pets anytime.
What truly distinguishes Playful Pack is its focus on making every day exciting for dogs. With engaging “Play-tivities” like bubble play, story sessions, and themed photo opportunities, dogs enjoy more than just care—they enjoy enrichment.
Initial Investment
How much does it cost to start a Playful Pack franchise? It costs on average between $336,000 – $439,000 to start a Playful Pack franchised center.
This includes expenses for build-out, play equipment, technology, and initial operating funds. The total investment varies based on several factors, such as the size of the facility, the market location, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Security Deposit and Lease-Related Payments – 3 Months | $30,000 – $40,000 |
| Utilities – Deposit | $500 – $1,000 |
| Leasehold Improvements | $125,000 – $205,000 |
| Initial Training Expenses | $1,500 – $3,000 |
| Business License and Permits | $250 – $1,500 |
| Insurance Premiums – 3 Months | $2,000 – $2,500 |
| Initial Inventory | $3,000 – $4,000 |
| Computer System, Cameras, Internet/Phone and Security | $11,000 – $12,000 |
| Furniture, Fixtures, Equipment, and Signage | $25,000 – $30,000 |
| Initial Marketing Spend | $10,000 |
| Professional Fees | $3,000 – $5,000 |
| Additional Funds – 3 Months | $65,000 |
| Total Estimated Initial Investment | $336,250 – $439,000 |
Average Revenue (AUV)
How much revenue can you make with a Playful Pack franchise? A Playful Pack franchised business makes on average $635,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Playful Pack locations are there?
As of the most recent data, Playful Pack operates 8 company-owned locations and currently has no franchised locations.
What is the total investment required to open a Playful Pack franchise?
The total investment required to open a Playful Pack franchise ranges from $336,000 to $439,000.
What are the ongoing fees for a Playful Pack?
Playful Pack requires franchisees to pay a royalty fee of 6% of gross sales, plus a marketing (or fund contribution) fee of 1% of gross sales on an ongoing basis.
What are the financial requirements to become a Playful Pack franchisee?
To become a Playful Pack franchisee, you need at least $250,000 in liquid capital and a minimum net worth of $550,000
How much can a Playful Pack franchise owner expect to earn?
The average gross sales for a Playful Pack franchise are approximately $0.64 million per location. Assuming a 15% operating profit margin, $0.64 million yearly revenue can result in $96,000 EBITDA annually.
Who owns Playful Pack?
The Playful Pack franchise is owned by Playful Pack Franchising, LLC, which oversees the brand’s expansion and franchise operations.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
