PopUp Bagels Franchise FDD, Profits & Costs (2026)
PopUp Bagels is an emerging bagel franchise that has quickly built a reputation around handcrafted bagels and a clean, contemporary brand aesthetic. The business began in 2020 in Westport, Connecticut, starting as a backyard pop-up rather than a traditional brick-and-mortar operation.
The early concept resonated with customers and rapidly transitioned from a small-scale experiment into a recognizable retail brand. Its core philosophy centers on straightforward execution, high-quality ingredients, and bagels baked fresh and served warm throughout the day.
Now headquartered in New York City, the brand has established a loyal customer base and expanded into several prominent locations. The menu is deliberately streamlined, focusing on whole bagels that are not pre-sliced and are paired with a curated selection of house-made cream cheese spreads.
PopUp Bagels formally entered franchising in 2023, positioning the brand for accelerated growth across new markets nationwide.
Initial Investment
How much does it cost to start a PopUp Bagels franchise? It costs on average between $313,000 – $884,000 to start a PopUp Bagels franchised restaurant.
This investment category includes costs related to build-out, equipment, fixtures, initial inventory, and other startup expenses required to open a PopUp Bagels location. The overall investment amount can vary depending on factors such as the size of the shop, local market conditions, and whether the franchisee leases or purchases the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 |
| Construction / Leasehold Improvements / Buildout Costs | $135,000 – $434,000 |
| One Month’s Rent | $1,750 – $18,000 |
| Security Deposit | $1,750 – $72,000 |
| Design and Architect Fee | $5,000 – $39,000 |
| Fixtures, Furniture, and Equipment | $66,000 – $158,000 |
| Signage (Exterior Including Awnings) | $2,600 – $12,000 |
| Menu Boards, Graphics, and Signage | $2,500 – $6,000 |
| Point-of-Sale, Computer, and IT Systems | $8,700 – $10,850 |
| Opening Inventory, Operating Supplies, and Opening Smallwares | $13,800 – $27,500 |
| Business and Operating Permits | $4,500 – $14,800 |
| Initial Training Travel and Living Expenses | $2,500 – $14,000 |
| Utilities | $1,500 – $4,500 |
| Insurance (Three Months) | $500 – $2,000 |
| Professional Fees | $6,500 |
| Grand Opening Marketing Program | $15,000 |
| Additional Funds (Three Months) | $10,000 – $15,000 |
| Total Estimated Initial Investment | $312,600 – $884,150 |
Franchise Disclosure Document
Frequently Asked Questions
How many PopUp Bagels locations are there?
As of the latest available data, PopUp Bagels operates approximately 9 open locations.
What is the total investment required to open a PopUp Bagels franchise?
The total investment required to open a PopUp Bagels franchise ranges from $313,000 to $884,000.
What are the ongoing fees for a PopUp Bagels franchise?
PopUp Bagels franchisees pay an ongoing royalty fee equal to 6 percent of gross sales, which is collected on a regular basis as part of the franchise agreement. In addition to that, franchisees are required to contribute 2 percent of gross sales to a marketing or advertising fund to support brand-wide promotional activities and campaigns.
Who owns PopUp Bagels?
PopUp Bagels franchise is owned by Adam Goldberg, who co-founded the brand after starting the bagel concept as a backyard project in Westport, Connecticut in 2020.
Disclaimer
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