Pro Image Sports Franchise FDD, Profits & Costs (2025)
Pro Image Sports is a prominent retail franchise specializing in licensed sports apparel and fan merchandise. Established in 1985 by brothers Chad and Kevin Olsen, the first store opened its doors at the ZCMI Center in Salt Lake City, Utah. Recognizing a market need for accessible authentic sports gear, the Olsens expanded their venture, leading to the franchising of Pro Image Sports in 1986.
Headquartered in Salt Lake City, Pro Image Sports has grown significantly since its inception. The franchise offers a diverse range of products, including jerseys, hats, and accessories, catering to fans of major leagues such as the NFL, NBA, MLB, NHL, and NCAA.
This extensive selection allows customers to find merchandise for their favorite teams and players, distinguishing Pro Image Sports from competitors by providing a comprehensive one-stop shopping experience for sports enthusiasts.
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Initial Investment
How much does it cost to start a Pro Image Sports franchise? It costs on average between $110,000 – $615,000 to start a Pro Image Sports franchised facility.
This includes costs for store build-out, fixtures, inventory, and initial operating expenses. The exact amount varies based on several factors, including the store’s location, size, and whether the franchisee chooses to lease or purchase the retail space.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $30,000 |
| Travel, lodging, and living expenses while training | $1,000 to $3,000 for two people |
| Merchandise inventory | $60,000 to $300,000 |
| Uniforms, retail bags, and hat trays | $1,000 to $2,500 |
| Equipment, POS, and computer system | $2,750 to $25,000 |
| Building and leasehold improvements | $5,000 to $150,000 |
| Rent | $1,000 to $40,000 per month |
| Signs | $500 to $10,000 |
| Misc. opening costs | $3,500 to $17,500 |
| Advertising – 3 months | $0 to $1,500 |
| Additional funds – 3 months | $5,000 to $25,000 |
| Total | $110,250 to $614,500 |
Average Revenue (AUV)
How much revenue can you make with a Pro Image Sports franchise? A Pro Image Sports franchised location makes on average $814,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $922,000 yearly revenue for similar sports franchises. Below are a few Pro Image Sports competitors as a comparison:
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Pro Image Sports Franchise Disclosure Document
Frequently Asked Questions
How many Pro Image Sports locations are there?
As of the latest data, Pro Image Sports operates a total of 154 locations, all of which are franchise-owned. The company does not own any corporate stores, relying entirely on its franchise network for expansion.
This franchise-driven model has allowed Pro Image Sports to grow its presence across North America while maintaining a strong connection with local markets through independent franchise owners.
What is the total investment required to open a Pro Image Sports franchise?
The total investment required to open a Pro Image Sports franchise ranges from $110,000 to $615,000.
What are the ongoing fees for a Pro Image Sports franchise?
Pro Image Sports franchisees are required to pay an ongoing royalty fee of 5% of their gross sales, remitted monthly. This fee grants franchisees continued access to the Pro Image Sports brand, operational support, and proprietary systems.
Additionally, while specific marketing or advertising fees are not mandated, franchisees are encouraged to engage in local marketing efforts to promote their stores effectively.
What are the financial requirements to become a Pro Image Sports franchisee?
To become a Pro Image Sports franchisee, candidates are required to have a minimum net worth ranging from $60,000 to $290,000, with liquid capital between $55,000 and $150,000. These financial prerequisites ensure that potential franchisees possess the necessary resources to establish and sustain their retail operations effectively.
How much can a Pro Image Sports franchise owner expect to earn?
The average gross sales for a Pro Image Sports franchise are approximately $0.81 million per location. Assuming a 15% operating profit margin, $0.81 million yearly revenue can result in $122,000 EBITDA annually.
Who owns Pro Image Sports?
Pro Image Sports is a privately held company, co-founded by brothers Chad and Kevin Olsen in 1985. The company is headquartered in Centerville, Utah.
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