PropertyGuys.com Franchise FDD, Profits & Costs (2025)
PropertyGuys.com, founded in 1998 in Moncton, New Brunswick by Ken LeBlanc and Jeremy Demont, is a Canadian real estate franchise that reshapes how people sell their homes. Instead of relying on commission-based agents, the brand equips homeowners to manage their own property sales with marketing tools, professional resources, and guidance — all for a flat, upfront fee.
With its headquarters still in Moncton, the company began franchising in 2001 and has grown to more than 100 locations throughout Canada and the United States, earning recognition as the largest private home-selling network in North America.
The franchise provides a full range of support, from high-quality photography and prominent online listings to appointment coordination and access to legal professionals. This model ensures sellers keep more of their earnings by avoiding traditional commission costs, while still benefiting from expert assistance.
What sets PropertyGuys.com apart is its emphasis on openness and seller empowerment. By replacing the standard commission model with a fixed-fee approach and integrating technology into every step, it offers a streamlined, affordable, and modern alternative to conventional real estate sales.
Initial Investment
How much does it cost to start a PropertyGuys.com franchise? It costs on average between $22,000 – $81,000 to start a PropertyGuys.com franchised facility.
This includes expenses for office setup, marketing materials, technology, and initial operating costs. The total investment can vary based on factors such as the size and location of the territory, local market conditions, and whether the franchisee opts to lease or buy office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $20,000 – $40,000 |
| Lease/Rent | $0 – $13,750 |
| Computer System | $0 – $3,000 |
| Expenses for Initial Training | $0 – $5,000 |
| Business Licenses and Permits | $250 – $2,500 |
| Business Insurance | $1,000 – $2,500 |
| Initial Inventory | $0 – $5,000 |
| Transportation | $0 – $2,400 |
| Professional Fees | $1,000 – $3,500 |
| Additional Funds (3 months) | $0 – $3,000 |
| Total | $22,250 – $80,650 |
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Frequently Asked Questions
How many PropertyGuys.com locations are there?
There are currently 4 PropertyGuys.com locations operating across Canada and the United States.
What is the total investment required to open a PropertyGuys.com franchise?
The total investment required to open a PropertyGuys.com franchise ranges from $22,000 to $81,000.
What are the ongoing fees for a PropertyGuys.com franchise?
The ongoing fees for a PropertyGuys.com franchise include a royalty fee of 8% of gross revenue and a marketing and advertising fee of 2% of gross revenue.
These fees are calculated based on the franchise’s total sales and are paid regularly to support continued access to the brand’s systems, training, and operational support, as well as to fund national and regional marketing campaigns that promote the PropertyGuys.com brand.
What are the financial requirements to become a PropertyGuys.com franchisee?
To become a PropertyGuys.com franchisee, you typically need a minimum net worth of $100,000 and at least $45,000 in liquid capital. These financial requirements ensure that prospective owners have the resources to cover the initial investment, manage operating expenses, and support the business until it becomes self-sustaining.
Who owns PropertyGuys.com?
The PropertyGuys.com franchise is owned by PropertyGuys.com Inc., a privately held Canadian company founded by Ken LeBlanc and Jeremy Demont.
Disclaimer
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