PURE GLOW Franchise FDD, Profits & Costs (2025)
Pure Glow is a high-end sunless tanning studio that specializes in organic, non-toxic airbrush tanning services. Established in 2015 by Lauren Rampello Becotte in Boston, Massachusetts, the brand first gained traction with two successful company-owned studios. Today, its headquarters are located at 176 Newbury Street in Boston.
In 2019, the company introduced its franchise opportunity after securing $1.4 million in seed funding and responding to growing market demand.
Since then, Pure Glow has drawn interest from seasoned franchise operators with backgrounds at well-known brands such as Drybar and European Wax Center. Expansion has taken place in cities including Boston, Phoenix, Dallas, Detroit, Sarasota, and Milwaukee.
Pure Glow differentiates itself through its focus on clean beauty, sleek design, and streamlined operations. A key advantage is that staff members are not required to hold professional licenses, making recruitment and training simpler compared to other beauty service franchises.
Initial Investment
How much does it cost to start a PURE GLOW franchise? It costs on average between $564,000 – $967,000 to start a PURE GLOW franchised studio.
This investment covers expenses such as studio build-out, specialized tanning equipment, initial product inventory, and early operating costs. The total required will vary based on factors like the size and layout of the studio, its market location, and whether the franchisee leases or owns the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $50,000 |
| Rent – 3 Months | $9,000 – $30,000 |
| Lease and Utility Security Deposits | $4,000 – $10,000 |
| Architect, Permits, Engineers, and Licenses | $18,000 – $35,000 |
| Leasehold Improvements | $375,775 – $648,000 |
| Furniture and Fixtures | $20,000 – $45,000 |
| Computers and Other Equipment | $25,000 – $30,000 |
| Airbrush Equipment | $3,250 – $4,250 |
| Signage | $12,000 – $32,500 |
| Required Technologies and Software Services | $400 |
| Business Licenses and Permits | $500 – $1,000 |
| Professional Fees | $2,000 – $8,000 |
| Initial Service Inventory | $5,000 |
| Initial Retail Inventory | $3,250 – $5,000 |
| Insurance – 3 Months | $500 – $750 |
| Initial Training Program Expenses | $0 – $3,000 |
| Airbrush Tanning Specialist Training | $0 – $3,500 |
| Grand Opening Marketing | $20,000 – $25,000 |
| Studio Photography | $250 |
| Additional Funds | $15,000 – $30,000 |
| Total | $563,925 – $966,650 |
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Frequently Asked Questions
How many PURE GLOW locations are there?
As of the latest available data, Pure Glow has 5 locations in total in the United States: 2 are company-owned and 3 are franchised.
What is the total investment required to open a PURE GLOW franchise?
The total investment required to open a PURE GLOW franchise ranges from $564,000 to $967,000.
What are the ongoing fees for a PURE GLOW?
Franchisees of Pure Glow are required to pay a royalty fee of 7% of gross sales. In addition, they contribute a marketing and brand development fee of 1%, which is allocated toward national advertising and brand growth initiatives.
What are the financial requirements to become a PURE GLOW franchisee?
To qualify as a Pure Glow franchisee, you must have a minimum liquid capital of $150,000 and a net worth of $400,000.
Who owns PURE GLOW?
The Pure Glow franchise is owned by Lauren Rampello Becotte, who founded the brand in 2015 and continues to lead its growth and expansion.
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