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Pure Green Franchise Costs $170K – $425K (2024 Fees & Profits)

Pure Green was established in 2014 by Ross Franklin and is currently headquartered in Sunrise, Florida. It focuses on healthy eating by offering superfoods such as handcrafted smoothies, acai bowls, cold-pressed juices, and more. The franchise aims to help communities live healthier lives with these nutritious offerings.

To spread its healthy food options, Pure Green began offering franchise opportunities. Their business model is efficient because it uses small retail spaces and supplies franchises with pre-bottled products. This reduces costs and simplifies the management for franchise owners, making it easier to start and run a business.

Support for franchisees is one of Pure Green’s business strategies. The company provides comprehensive training, site selection assistance, and ongoing operational support. This includes everything from lease negotiation to staffing and marketing, ensuring franchisees are equipped to succeed from the outset.

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Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$30,000
Leasehold Improvements$60,000 to $220,000
Real Estate/Rent$2,000 to $12,500
Utility Deposits$150 to $400
Furniture, Fixtures & Equipment$50,000 to $75,000
Initial Inventory$2,500 to $6,000
Insurance$300 to $1,500
Signage$5,000
Office Equipment & Supplies$250 to $500
Pre-Opening Expenses$2,500 to $10,000
Computer Equipment (Hardware, Software, POS System, etc.)$750 to $1,500
Training$1,500 to $4,000
Licenses & Permits$1,500 to $3,000
Legal & Accounting$1,000 to $3,500
Grand Opening Advertising$1,000 to $2,500
Additional Funds – three months$12,000 to $50,000
Total Estimated Initial Investment$170,000 to $425,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The Pure Green initial franchise fee is $30,000. This fee is uniformly charged for all franchises currently being offered and must be paid in full when you sign the franchise agreement. It is considered fully earned and nonrefundable.

Royalty Fee

Royalty fees are 6% of Gross Revenues, payable each month after opening and when open for 6 full calendar months.

National Advertising Contributions

These are set at 2% of Gross Revenues, due the first Friday of each month, and are contributions to the National Advertising Fund.

Local Advertising

You are required to spend 1% of Gross Revenues locally to promote your Franchised Business.

Regional Advertising Cooperative

Contributions to the Regional Advertising Cooperative can be up to 1% of Gross Revenues and are treated as a credit against your Local Advertising requirements.

Additional Training and Marketing Fee

You must pay a $7,500 Additional Training and Marketing Fee per location upon signing your Franchise Agreement. This fee is refundable under specific conditions related to the gross revenues of the location.

Transfer Fee

The Transfer Fee for a Pure Green franchise or Area Development Agreement is $5,000. This fee is due prior to the transfer of the franchise or agreement.

Renewal Franchise Fee

The Renewal Franchise Fee is 50% of the then-current Initial Franchise Fee. This fee must be paid at least nine months before the franchise expires. Additionally, other conditions must be met as outlined in the Franchise Agreement to qualify for renewal.

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How to apply

1. Research the Franchise

  • Investigate Pure Green’s business model, market presence, and reputation.
  • Understand the products and services offered, such as smoothies, juices, and wellness shots.
  • Assess the alignment of Pure Green’s values and business practices with your personal and business goals.

2. Review the Franchise Disclosure Document (FDD)

  • Thoroughly read the FDD provided by Pure Green to understand the legal and financial aspects of the franchise.
  • Pay close attention to the sections detailing initial and ongoing costs, franchisee obligations, and support provided by the franchisor.
  • Consider consulting with a franchise attorney to better understand the terms and implications of the FDD.

3. Secure Financing

  • Determine the total investment required, including franchise fees, equipment, leasing, and operational costs.
  • Explore financing options such as loans, investor funding, or franchise financing programs.
  • Prepare a detailed business plan to aid in securing financing from banks or financial institutions.

4. Choose a Suitable Location

  • Research potential locations considering factors like foot traffic, target demographics, and proximity to competitors.
  • Evaluate the site based on size, visibility, and accessibility.
  • Work with real estate professionals to negotiate lease terms if applicable.

5. Complete Pure Green’s Training Program

  • Participate in Pure Green’s training programs, which may include operational training, staff management, and product knowledge.
  • Utilize this opportunity to ask questions and gain insights from experienced franchise representatives.
  • Ensure you understand the brand’s standards for quality and service to maintain consistency across locations.

6. Obtain Necessary Permits and Licenses

  • Identify the specific permits and licenses required to operate a Pure Green franchise in your local area.
  • This could include health department permits, business licenses, and food service certifications.
  • Comply with all local, state, and federal regulations to ensure legal operations.

7. Set Up Your Store

  • Follow Pure Green’s guidelines for store layout, design, and branding to ensure consistency with the brand image.
  • Purchase and install the necessary equipment for smoothie and juice production.
  • Hire and train staff according to Pure Green standards to provide excellent customer service.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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