Pure Green Franchise FDD, Profits, Costs & Fees (2024)

Pure Green was established in 2014 by Ross Franklin and is currently headquartered in Sunrise, Florida. It focuses on healthy eating by offering superfoods such as handcrafted smoothies, acai bowls, cold-pressed juices, and more.

To spread its healthy food options, Pure Green began offering franchise opportunities.

Their business model is efficient because it uses small retail spaces and supplies franchises with pre-bottled products. This reduces costs and simplifies the management for franchise owners, making it easier to start and run a business.

Support for franchisees is one of Pure Green’s business strategies. The company provides comprehensive training, site selection assistance, and ongoing operational support.

This includes everything from lease negotiation to staffing and marketing, ensuring franchisees are equipped to succeed from the outset.

Initial Investment

How much does it cost to start a Pure Green franchise? It costs on average between $170,000 – $425,000 to start a Pure Green franchised restaurant.

This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.

Type of ExpenditureAmount
Initial Franchise Fee$30,000
Leasehold Improvements$60,000 to $220,000
Real Estate/Rent$2,000 to $12,500
Utility Deposits$150 to $400
Furniture, Fixtures & Equipment$50,000 to $75,000
Initial Inventory$2,500 to $6,000
Insurance$300 to $1,500
Signage$5,000
Office Equipment & Supplies$250 to $500
Pre-Opening Expenses$2,500 to $10,000
Computer Equipment (Hardware, Software, POS System, etc.)$750 to $1,500
Training$1,500 to $4,000
Licenses & Permits$1,500 to $3,000
Legal & Accounting$1,000 to $3,500
Grand Opening Advertising$1,000 to $2,500
Additional Funds – three months$12,000 to $50,000
Total Estimated Initial Investment$170,000 to $425,000

Average Revenue (AUV)

How much revenue can you make with a Pure Green franchise? A Pure Green franchised restaurant makes on average $665,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

 Pure Green fdd item 19 extract

This compares to $603,000 yearly revenue for similar healthy food franchises. Below are 10 Pure Green competitors as a comparison:

Pure Green franchise competitors

Pure Green Franchise Disclosure Document

Frequently Asked Questions

How many Pure Green locations are there?

As of the most recent data, Pure Green operates 26 locations across the United States, with plans for aggressive expansion. The company expects to reach 100 locations by the end of 2023 and has a long-term vision of opening 1,000 stores by 2030.

What is the total investment required to open a Pure Green franchise?

The total investment required to open a Pure Green franchise ranges from $170,000 to $425,000.

What are the ongoing fees for a Pure Green franchise?

A Pure Green franchise requires ongoing fees to support its operations and maintain brand standards. Franchisees are obligated to pay a royalty fee of 6% of their gross revenue, which contributes to ongoing support from the franchisor and access to Pure Green’s established systems and resources.

Additionally, a 2% national marketing fee is required, which is used to promote the brand and support franchise-wide advertising efforts to increase visibility and attract customers.

What are the financial requirements to become a Pure Green franchisee?

To qualify for a Pure Green franchise, prospective owners need a minimum net worth of $300,000 and must have at least $100,000 in liquid capital. This ensures that franchisees have the necessary financial stability to manage initial costs, ongoing fees, and any unexpected operational expenses that may arise as they build their business.

How much can a Pure Green franchise owner expect to earn?

The average gross sales for a Pure Green franchise are approximately $0.67 million per location. Assuming a 15% operating profit margin, $0.67 million yearly revenue can result in $101,000 EBITDA annually.

Who owns Pure Green?

Pure Green is owned by Ross Franklin. An entrepreneur in the health and wellness industry, Franklin launched Pure Green in 2014 with a mission to make superfoods accessible and to promote healthier communities.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

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