Pure Sweat Sauna Studio Franchise FDD, Profits & Costs (2025)

Established by Candice Bruder in Nashville, Tennessee, in 2017, Pure Sweat Sauna Studio is a flourishing health and wellness chain. It started offering franchise opportunities in 2018 and has since seen significant growth, boasting a mix of corporate and franchised outlets nationwide.
The studio is renowned for its comprehensive infrared sauna services, along with innovative offerings like cold plunges and float therapy.
These treatments are designed to meet the increasing consumer interest in wellness and recuperation, emphasizing immune enhancement, relaxation, recuperation, and the building of partnerships with reputable brands.
Initial Investment
How much does it cost to start a Pure Sweat Sauna Studio franchise? It costs on average between $557,000 – $891,000 to start a Pure Sweat Sauna Studio franchised center.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of sauna studio you choose, the location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $45,000 |
| Initial Training Fee | $7,500 |
| Travel Expenses to Corporate Training | $1,200 – $3,500 |
| Rent and Utilities – Three Months | $12,000 – $27,000 |
| Design, Architecture, and Engineering | $7,500 – $15,000 |
| Leasehold Improvements | $275,000 – $482,500 |
| Furniture and Fixtures | $29,800 – $35,950 |
| Equipment | $89,000 – $135,640 |
| Permits and Permit Management | $3,000 – $5,000 |
| Signage | $19,000 – $24,000 |
| Computer, Software, and POS System | $2,835 – $4,420 |
| Initial Marketing Spend | $15,000 – $30,000 |
| Initial Inventory | $9,000 – $13,250 |
| Professional Fees | $4,000 – $6,000 |
| Insurance Deposits – Three Months | $2,500 – $3,000 |
| Additional Funds – Three Months | $35,000 – $53,000 |
| Total Estimate | $557,335 – $890,760 |
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Pure Sweat Sauna Studio locations are there?
As of the latest data, Pure Sweat Studios operates 10 franchised locations across the United States. The company began franchising in 2018 and has been expanding its presence nationwide.
What is the total investment required to open a Pure Sweat Sauna Studio franchise?
The total investment required to open a Pure Sweat Sauna Studio franchise ranges from $457,000 to $674,000.
What are the ongoing fees for a Pure Sweat Sauna Studio franchise?
Pure Sweat Sauna Studio franchisees are required to pay an ongoing royalty fee of 6% of gross sales, which is automatically debited from their bank accounts monthly.
Additionally, franchisees contribute 2% of gross sales to the Brand Development Fund for marketing purposes, also payable monthly. Franchisees are expected to allocate the greater of 1% of gross sales or $1,500 per month towards local marketing efforts within their designated territory.
Who owns Pure Sweat Sauna Studio?
Pure Sweat Sauna Studio is owned by Pure Sweat Studios, a wellness company founded by Candice Bruder in 2017 in Nashville, Tennessee.
Disclaimer
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