Purvelo Franchise FDD, Profits & Costs (2025)
Established in 2015 in Charlottesville, Virginia, pūrvelo is a boutique indoor cycling brand that combines high-intensity exercise with rhythm-driven experiences. The company, based at 126 Garrett Street in Charlottesville, expanded into franchising in 2022 under the umbrella of Extraordinary Brands.
The core offering is a 45-minute cycling session designed to deliver a powerful, low-impact workout.
What distinguishes pūrvelo is the atmosphere inside its studios. Classes are held in darkened rooms without mirrors or performance tracking, enabling participants to fully engage with music-fueled choreography. The result is a workout that feels like an energizing dance party on a bike, built around community spirit, emotional connection, and personal empowerment.
By blending an immersive setting with a focus on rhythm and inclusivity, pūrvelo positions itself as a fresh and distinctive choice within the boutique fitness sector.
Initial Investment
How much does it cost to start a Purvelo franchise? It costs on average between $356,000 – $512,000 to start a Purvelo franchised facility.
This includes expenses for studio build-out, cycling equipment, sound and lighting systems, and initial operating costs. The total investment varies based on several factors, such as the size and design of the studio, the local market, and whether the franchisee opts to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $45,000 |
| Pre-Opening Retail Inventory | $6,000 |
| Technology Setup Package | $5,000 |
| Training Expenses | $2,000 – $4,000 |
| Real Estate and/or Leasehold Improvements | $150,000 – $250,000 |
| Fitness Equipment and Studio Furnishings | $70,000 – $97,000 |
| Office Computer System and Supplies | $500 – $3,000 |
| Insurance | $2,000 – $5,000 |
| Signage | $10,000 – $18,000 |
| Grand Opening Marketing Spend | $20,000 |
| Technology Fee | $2,820 |
| Licenses/Bonds | $100 – $1,500 |
| Professional Fees | $2,500 – $5,000 |
| Additional Funds (3 months) | $40,000 – $50,000 |
| TOTAL | $355,920 – $512,320 |
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Frequently Asked Questions
How many Purvelo locations are there?
As of the latest data, pūrvelo operates a total of four studios, with two company-owned locations and two franchised locations.
What is the total investment required to open a Purvelo franchise?
The total investment required to open a Purvelo franchise ranges from $356,000 to $512,000.
What are the ongoing fees for a Purvelo franchise?
Franchisees of pūrvelo are required to pay ongoing fees based on gross sales, which include a 6% royalty fee and a 2% marketing fee. These charges apply consistently throughout the franchise term and support both ongoing operational guidance and brand-wide promotional efforts.
What are the financial requirements to become a Purvelo franchisee?
To become a pūrvelo franchisee, candidates must have a minimum net worth between $500,000 and $1,000,000 and liquid capital ranging from $250,000 to $500,000, ensuring they have the financial capacity to cover startup costs and support the business through its early stages.
Who owns Purvelo?
The pūrvelo franchise is owned by Extraordinary Brands, a parent company that develops and manages emerging franchise concepts across various industries.
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