Real Deals Franchise FDD, Profits & Costs (2025)
Real Deals on Home Décor & RD Boutique is a retail franchise that blends budget-friendly home décor with stylish women’s fashion in a boutique atmosphere. The concept was first introduced in 2003 by Jeff and Marisa Humphrey in Jefferson, Georgia, where they revitalized a historic cotton mill into a welcoming shopping destination.
The brand remains family-owned and is based in Twin Falls/Buhl, Idaho, where its operations are managed today.
After the success of the original location, the franchise opportunity was launched in 2006, allowing friends, family, and later entrepreneurs to replicate the model in their own communities. Since then, Real Deals has expanded across North America, building a network of locally owned stores.
Each franchise showcases a constantly refreshed selection of home décor, wall art, accent furniture, and seasonal pieces, along with boutique-style women’s apparel, jewelry, and accessories.
Initial Investment
How much does it cost to start a Real Deals franchise? It costs on average between $143,000 – $268,000 to start a Real Deals franchised facility.
This includes expenses for store build-out, fixtures, signage, opening inventory, and initial working capital. The total investment can vary based on factors such as the size of the retail space, the market location, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Travel and Living Expenses While Training | $3,000 to $6,000 |
| Real Deals on Home Décor Branded Products | $500 to $2,000 |
| Real Estate Improvements | $5,000 to $50,000 |
| Rent | $2,700 to $17,400 |
| Equipment, Furniture, Fixtures, Décor, Supplies | $5,000 to $13,000 |
| Computer Hardware and Software | $1,650 to $3,500 |
| Signs | $5,000 to $8,000 |
| Pre-Opening Advertising | $5,000 |
| Miscellaneous Opening Costs | $500 to $3,000 |
| Opening Inventory | $55,500 to $85,500 |
| Advertising – 3 Months | $9,000 to $15,000 |
| Additional Funds – 3 Months | $20,000 to $30,000 |
| Total | $142,850 to $268,400 |
Average Revenue (AUV)
How much revenue can you make with a Real Deals franchise? A Real Deals franchised location makes on average $337,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Real Deals locations are there?
As of the most recent data, Real Deals operates 46 locations across the United States and Canada.
What is the total investment required to open a Real Deals franchise?
The total investment required to open a Real Deals franchise ranges from $143,000 to $268,000.
What are the ongoing fees for a Real Deals franchise?
Franchisees with Real Deals pay a royalty fee of 5% of gross sales, which covers the continued use of the brand and access to support. In addition, there is a marketing and advertising fee of 1.5% of gross sales, which contributes to system-wide promotional efforts.
What are the financial requirements to become a Real Deals franchisee?
To qualify as a Real Deals franchisee, you must have a minimum net worth of $250,000 along with at least $50,000 in liquid capital. These financial requirements ensure that franchisees have the resources to cover startup costs and sustain operations during the initial stages of the business.
How much can a Real Deals franchise owner expect to earn?
The average gross sales for a Real Deals franchise are approximately $0.34 million per location. Assuming a 15% operating profit margin, $0.34 million yearly revenue can result in $51,000 EBITDA annually.
Who owns Real Deals?
The franchise is owned by the Humphrey family, who founded Real Deals in 2003.
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