Realty Executives Franchise FDD, Profits & Costs (2025)
Realty Executives is an international real estate franchise that traces its roots back to 1965, when Dale Rector launched the brand in Phoenix, Arizona. The company introduced the industry’s first 100% commission model, giving agents the opportunity to keep all of their earned commissions while paying a fixed fee to the brokerage—an approach that was groundbreaking at the time.
By putting agents first, Realty Executives quickly attracted top performers and built a reputation for challenging the norms of traditional brokerages. The franchising program began in 1973, fueling rapid growth across the globe. Today, the brand operates more than 500 offices and supports over 8,000 professionals, with its headquarters still based in Phoenix.
The franchise provides a full spectrum of real estate solutions, including residential and commercial sales, property management, and leasing.
A major differentiator is its emphasis on agent independence paired with ongoing innovation. Realty Executives has created proprietary platforms like PrimeAgent along with its own CRM system, helping agents streamline their business processes and deliver stronger service to clients.
Initial Investment
How much does it cost to start a Realty Executives franchise? It costs on average between $48,000 – $401,000 to start a Realty Executives franchised business.
This covers expenses such as office setup, technology systems, licensing, and initial operating costs. The total investment varies based on factors like the size and location of the office, market conditions, and whether the franchisee opts to lease or purchase the premises.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 |
| Travel and Living Expenses | $1,200 to $3,500 |
| Furniture and Equipment | $1,000 to $30,000 |
| Office Supplies | $1,000 to $2,000 |
| Signage | $500 to $4,000 |
| Rent (3 months) and Real Estate Improvements | $0 to $250,000 |
| Annual Insurance | $3,000 to $6,000 |
| Professional Fees | $1,000 to $40,000 |
| Additional Funds – 3 months | $10,000 to $60,000 |
| Total Estimated Initial Investment | $47,700 to $400,550 |
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Frequently Asked Questions
How many Realty Executives locations are there?
As of the latest available data, Realty Executives operates a total of 287 franchise-owned locations.
What is the total investment required to open a Realty Executives franchise?
The total investment required to open a Realty Executives franchise ranges from $48,000 to $401,000.
What are the ongoing fees for a Realty Executives franchise?
A Realty Executives franchise typically requires ongoing fees that include a royalty fee ranging from 4% to 6% of sales commissions, along with a marketing or advertising contribution of about $325 per month.
What are the financial requirements to become a Realty Executives franchisee?
To qualify for a Realty Executives International franchise, candidates must demonstrate a minimum liquid capital of $25,000 and a minimum personal net worth of $30,000. These requirements ensure that prospective franchisees have enough readily available funds for initial operational needs and sufficient overall financial stability to support the business.
Who owns Realty Executives?
Realty Executives franchise is owned by Realty Executives International, which is headquartered in Phoenix, Arizona.
Disclaimer
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