Resting Rainbow Franchise FDD, Profits & Costs (2025)

Resting Rainbow is a franchise in the pet memorial and cremation sector that was established in 2018 by Julian Rivera, Joseph C. Moncaleano, and Paul H. Butler. The concept grew from their personal experiences with losing beloved pets and a desire to create a more compassionate option for families seeking respectful aftercare.

Based in Opa-Locka, Florida, the company started franchising in 2023. Its services focus on private pet cremations, heartfelt memorials, and keepsake products such as urns and other remembrance items.

What distinguishes Resting Rainbow is its commitment to offering private cremations without extra charges, allowing every pet to be honored individually. With modern facilities and a focus on empathy, the franchise has become a recognized and trusted presence in the pet aftercare field.

Initial Investment

How much does it cost to start a Resting Rainbow franchise? It costs on average between $129,000 – $564,000 to start a Resting Rainbow franchised facility.

This includes expenses for facility build-out, cremation equipment, memorial products, and initial operating costs. The total investment varies depending on several factors, such as the size and design of the location, regional market conditions, and whether the franchisee opts to lease or purchase the property. Resting Rainbow offers 2 types of franchises:

Type of LocationInitial Investment Range
Storefront Location$129,350 to $263,600
Cremation Location$211,427 to $563,600

We are summarizing below the main costs associated with opening a Resting Rainbow Cremation Location. For more information on costs required to start a Resting Rainbow franchise, refer to the Franchise Disclosure Document (Item 7).

Type of ExpenditureAmount
Franchise Fee$54,500 – $54,500
Initial Inventory$3,000 – $5,000
Equipment Package$15,000 – $40,000
Cold Storage$1,000 – $15,000
Vehicle$1,200 – $40,000
Rent and Leasehold Improvements$60,000 – $110,000
Cremator$22,077 – $180,000
Installation Fee$20,000 – $40,000
Office Supplies$500 – $1,000
Computer System$1,400 – $3,000
Technology Fee – 3 months$750 – $750
Business Licenses and Permits$6,000 – $12,000
Insurance Premiums$2,000 – $3,750
Membership/Association Dues$400 – $600
Initial Training Expenses$1,100 – $3,000
Professional Fees$2,500 – $5,000
Additional Funds – 3 Months$20,000 – $50,000
TOTALS$211,427 – $563,600

Average Revenue (AUV)

How much revenue can you make with a Resting Rainbow franchise? A Resting Rainbow franchised business makes on average $715,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

Resting Rainbow fdd item 19 extract

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Frequently Asked Questions

How many Resting Rainbow locations are there?

As of the latest data, Resting Rainbow operates three locations in total. Out of these, two are company-owned or affiliate-run, while one location is franchise-owned.

What is the total investment required to open a Resting Rainbow franchise?

The total investment required to open a Resting Rainbow franchise ranges from $129,000 to $564,000.

What are the ongoing fees for a Resting Rainbow franchise?

Franchisees of Resting Rainbow are responsible for an ongoing royalty payment of 7% of their gross revenue, or a fixed monthly minimum of $1,500, whichever is greater. In addition, they must contribute 2% of gross revenue to the brand’s advertising or brand fund.

What are the financial requirements to become a Resting Rainbow franchisee?

To qualify as a Resting Rainbow franchisee, individuals are required to have a minimum net worth of $500,000 and at least $250,000 in liquid capital available for investment.

How much can a Resting Rainbow franchise owner expect to earn?

The average gross sales for a Resting Rainbow franchise are approximately $0.72 million per location. Assuming a 15% operating profit margin, $0.72 million yearly revenue can result in $108,000 EBITDA annually.

Who owns Resting Rainbow?

The Resting Rainbow franchise is owned by its founders, Julian Rivera, Joseph C. Moncaleano, and Paul H. Butler, who established the brand in 2018 to provide compassionate and dignified pet aftercare services.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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