Rhea Lana’s Franchise FDD, Profits & Costs (2025)
Rhea Lana’s is a nationwide franchise brand specializing in children’s consignment events that help families save money and declutter by buying and selling quality used kids’ items at major discounts. The concept originated in 1997 in Conway, Arkansas, when founder Rhea Lana Riner hosted her first sale out of her home.
What started as a small community event has since grown into a trusted national network, with the company’s headquarters still based in Conway, Arkansas.
The franchise program began in 2008, with the first location operated by a member of Rhea Lana’s family. The business is officially registered as Rhea Lana’s Franchise Systems, Inc., under Arkansas law, and maintains its main office in Conway. Today, the brand has expanded to more than 119 franchise locations across about 27 states.
Each franchise organizes multiple upscale consignment events annually, offering a curated selection of items ranging from baby clothes and children’s apparel to toys, maternity wear, books, and gear. Consignors typically earn between 60% and 75% of their sales, while shoppers benefit from savings of up to 90% compared to retail prices.
Initial Investment
How much does it cost to start a Rhea Lana’s franchise? It costs on average between $42,000 – $69,000 to start a Rhea Lana’s franchised facility.
This includes expenses for event setup, equipment, initial inventory, and early operational costs. The total investment varies depending on factors such as the size of the territory, local market conditions, and the number of consignment events the franchisee plans to host each year.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $19,500 |
| Permits & Licenses | $0 – $500 |
| Real Estate | $5,000 – $10,000 |
| Utility Costs & Deposits | $0 – $750 |
| Prepaid Insurance Premiums | $250 – $750 |
| Racks and Tables | $5,000 – $15,000 |
| Signage | $1,000 – $1,500 |
| Supplies | $2,500 – $5,000 |
| Pre-Opening Training | $1,000 – $2,000 |
| Advertising | $3,000 – $4,500 |
| Technology Fee | $75 – $900 |
| Computer/Software Equipment | $500 – $1,500 |
| Miscellaneous Opening Expenses | $2,500 – $4,000 |
| Additional Funds (3 months) | $1,000 – $2,000 |
| Application Fee | $50 |
| Email Marketing Fee | $350 – $700 |
| Total | $41,675 – $68,650 |
Average Revenue (AUV)
How much revenue can you make with a Rhea Lana’s franchise? A Rhea Lana’s franchised center makes on average $106,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Rhea Lana’s locations are there?
According to the latest data, Rhea Lana’s has approximately 119 active franchise locations across the United States.
What is the total investment required to open a Rhea Lana’s franchise?
The total investment required to open a Rhea Lana’s franchise ranges from $42,000 to $69,000.
What are the ongoing fees for a Rhea Lana’s franchise?
Rhea Lana’s franchise charges an ongoing royalty fee of 1% to 3% of gross sales. Franchisees also pay an advertising or marketing fee of about $350 per event, which supports brand promotion and local marketing efforts.
Who owns Rhea Lana’s?
Rhea Lana’s franchise is owned by Rhea Lana’s Franchise Systems, Inc., a company founded by Rhea Lana Riner.
Disclaimer
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