Rocky Rococo Pizza Franchise FDD, Profits & Costs (2025)
Rocky Rococo Pizza and Pasta is a Wisconsin-born restaurant chain recognized for its signature pan-style pizzas. Founded in Madison in 1995 by Wayne Mosley and Roger Brown, the concept quickly built a strong customer base thanks to its hearty offerings.
The company, now based in Oconomowoc, Wisconsin, launched its franchising efforts the same year it was founded. Over time, the brand has expanded while staying true to its original mission of delivering generous portions and bold flavors.
While pan pizza is the star attraction, the menu extends well beyond it, featuring pasta dishes, fresh salads, breadsticks, and the brand’s well-known pizza-by-the-slice. The innovative slice boxes, designed to preserve heat and freshness, make it especially appealing for diners seeking a quick but filling option.
Rocky Rococo distinguishes itself through a commitment to quality and uniformity. Each location prepares dough from scratch daily, following a 17-hour process that produces its signature taste and texture.
Initial Investment
How much does it cost to start a Rocky Rococo Pizza and Pasta franchise? It costs on average between $211,000 – $706,000 to start a Rocky Rococo Pizza and Pasta franchised restaurant.
This covers expenses such as construction, kitchen equipment, inventory, and initial working capital. The total cost will vary based on several factors, including the format of the restaurant, the specific market location, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 |
| Equipment, Fixtures | $80,000 – $300,000 |
| Leasehold Improvements | $80,000 – $325,000 |
| Opening Inventory | $4,000 – $12,000 |
| Security Deposits | $0 – $4,000 |
| Promotion | $5,000 |
| Pre-Opening Training | $1,000 – $5,000 |
| Misc. (legal, permits) | $1,000 – $4,500 |
| Additional Funds (3 mos.) | $10,000 – $20,000 |
| Insurance | $5,000 |
| Total | $211,000 – $705,500 |
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Frequently Asked Questions
How many Rocky Rococo Pizza and Pasta locations are there?
As of the latest data, Rocky Rococo Pizza and Pasta operates 31 locations, with the majority based in Wisconsin and one in Minnesota. Of these, around 24 are franchised units, while approximately 7 are company-owned.
What is the total investment required to open a Rocky Rococo Pizza and Pasta franchise?
The total investment required to open a Rocky Rococo Pizza and Pasta franchise ranges from $211,000 to $706,000.
What are the ongoing fees for a Rocky Rococo Pizza and Pasta franchise?
Rocky Rococo Pizza and Pasta franchisees pay ongoing fees that include a royalty fee of about 5 percent of gross sales and a marketing or advertising fee of up to 1 percent. These fees are designed to support the brand’s national and local marketing efforts as well as provide continued operational support from the franchisor.
What are the financial requirements to become a Rocky Rococo Pizza and Pasta franchisee?
To become a Rocky Rococo Pizza and Pasta franchisee, candidates are generally required to have a minimum net worth of $200,000 and at least $40,000 in liquid capital. These financial requirements ensure that franchisees have the resources to cover startup costs and sustain operations during the initial stages of the business.
Who owns Rocky Rococo Pizza and Pasta?
The Rocky Rococo Pizza and Pasta franchise is owned by Rocky Rococo Restaurants, Inc., a company headquartered in Oconomowoc, Wisconsin, which continues to manage both company-operated and franchised locations under the brand.
Disclaimer
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