Sea Love Franchise FDD, Profits & Costs (2025)
Sea Love is a boutique-style franchise that combines a coastal-inspired atmosphere with engaging, hands-on experiences. Established in 2017 by Stacy and Barry Miller along Maine’s southern shoreline, the concept was born from their search for clean-burning candles after Barry’s asthma diagnosis.
What started as a personal project quickly grew into a flourishing business, eventually leading to the launch of the Sea Love franchise program in 2022. The brand is headquartered in Biddeford, Maine, and has since expanded to several locations nationwide.
Sea Love offers a distinctive blend of candle bar activities and boutique shopping. Guests can take part in interactive scent-blending sessions, creating custom candles with the guidance of Certified Scent Stylists.
The brand stands out for its emphasis on crafting meaningful experiences that build community and connection. By making candle creation a fun, interactive process, Sea Love encourages repeat visits and inspires long-term customer loyalty.
Initial Investment
How much does it cost to start a Sea Love franchise? It costs on average between $109,000 – $281,000 to start a Sea Love franchised facility.
This includes expenses for build-out, furniture, equipment, initial inventory, and early operating costs. The total investment will vary depending on factors such as the size and design of the boutique, its location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,500 |
| Construction and Leasehold Improvements | $10,000 – $80,000 |
| Lease Deposits – Three Months | $2,500 – $15,000 |
| Furniture, Fixtures, Equipment, and Office Expenses | $10,000 – $60,000 |
| Signage | $1,000 – $4,000 |
| Computer, Software and Point of Sales System | $1,000 – $2,500 |
| Grand Opening Marketing/Market Introduction Program | $6,350 |
| Initial Inventory | $15,000 – $35,000 |
| Utility Deposits | $500 – $1,000 |
| Insurance Deposits – Three Months | $500 – $1,000 |
| Travel for Initial Training | $1,000 – $2,000 |
| Professional Fees | $1,000 – $5,000 |
| Licenses and Permits | $500 – $5,000 |
| Additional Funds – Three Months | $10,000 – $15,000 |
| Total Estimate | $108,850 – $281,350 |
Average Revenue (AUV)
How much revenue can you make with a Sea Love franchise? A Sea Love franchised location makes on average $516,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Sea Love locations are there?
As of the latest data, Sea Love has 14 locations across the United States, with 13 franchise-owned and 1 company-owned.
What is the total investment required to open a Sea Love franchise?
The total investment required to open a Sea Love franchise ranges from $109,000 to $281,000.
What are the ongoing fees for a Sea Love franchise?
Sea Love franchisees pay an ongoing royalty fee of 6% of gross sales to the franchisor. In addition, they contribute 2% of gross sales toward the brand’s marketing and advertising fund, which supports system-wide promotional initiatives.
What are the financial requirements to become a Sea Love franchisee?
To qualify as a Sea Love franchisee, you are required to have a minimum net worth of $250,000 along with at least $80,000 in liquid capital. These financial requirements ensure that franchisees have the resources to cover startup costs, manage operating expenses, and support the business as it grows.
How much can a Sea Love franchise owner expect to earn?
The average gross sales for a Sea Love franchise are approximately $0.52 million per location. Assuming a 15% operating profit margin, $0.52 million yearly revenue can result in $78,000 EBITDA annually.
Who owns Sea Love?
Sea Love franchise is owned by Stacy and Barry Miller, the founders who launched the brand in 2017 on the southern coast of Maine.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
