SEASON 2 Franchise FDD, Profits & Costs (2025)
Season 2 is a retail franchise specializing in authenticated pre-owned luxury handbags, accessories, and shoes. The brand was founded in 2020 and focuses on making premium designer goods more accessible through a curated consignment model. Season 2 is headquartered in West Palm Beach, Florida, where it oversees brand standards, operational support, and franchise development.
The company began franchising in 2022 as demand for high-end resale shopping continued to rise. Season 2 combines physical retail showrooms with a strong digital resale platform, allowing customers to shop for authenticated luxury products both in-store and online.
Season 2 differentiates itself through its rigorous authentication processes, concierge-style customer service, and modern shopping experience. The brand also integrates digital tools and live-shopping events to increase customer engagement and expand reach beyond local markets.
Initial Investment
How much does it cost to start a SEASON 2 franchise? It costs on average between $189,000 – $276,000 to start a SEASON 2 franchised facility.
This includes costs for build-out, furniture and fixtures, initial inventory of luxury goods, and early operating expenses. The exact amount varies based on factors such as the size of the retail showroom, local real estate conditions, and whether the franchisee opts to lease or purchase the space used for the consignment boutique.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $50,000 – $50,000 |
| Leasehold improvements | $2,000 – $5,000 |
| Furniture, fixtures and equipment | $8,000 – $15,000 |
| IT and security infrastructure hardware and software | $1,000 – $3,000 |
| Authentication hardware | $499 – $499 |
| Signage | $0 – $1,000 |
| Initial inventory | $25,000 – $50,000 |
| Supplies, small wares, and other items | $1,500 – $3,000 |
| Initial supply fee (dust bags) | $1,060 – $1,060 |
| Architectural | $0 – $2,500 |
| Travel, lodging, meals, and initial training expenses | $2,000 – $5,000 |
| Travel, lodging, meals, and operating location training expenses | $2,000 – $5,000 |
| Site lease deposit, letter of credit fee & prepaid rent | $5,000 – $10,000 |
| Technology platform set-up | $15,000 – $15,000 |
| Grand opening marketing/ad spend | $40,000 – $40,000 |
| Insurance | $2,000 – $9,000 |
| Inventory security devices | $1,000 – $1,500 |
| Other professional fees | $2,000 – $7,000 |
| Permits and licensing | $500 – $2,500 |
| Additional funds (3 months) | $30,000 – $50,000 |
| TOTAL | $188,559 – $276,059 |
Franchise Disclosure Document
Frequently Asked Questions
How many SEASON 2 locations are there?
As of the latest available data, Season 2 Consign has 9 locations across the U.S.
What is the total investment required to open a SEASON 2 franchise?
The total investment required to open a SEASON 2 franchise ranges from $189,000 to $276,000.
What are the ongoing fees for a SEASON 2 franchise?
A Season 2 franchise pays an ongoing royalty fee of 6% of gross sales, which covers brand support, system access, and continued operational guidance. Franchisees must also contribute 2% of gross sales to the marketing fund, which supports national and regional advertising initiatives.
Who owns SEASON 2?
Season 2 is owned by Season 2 Franchising, the parent company founded by sisters Erika Tapia Schrieber and Monica Tapia‑Mularski in 2020.
Disclaimer
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