Set The Stage Franchise FDD, Profits & Costs (2025)
Set The Stage is a U.S. franchise brand that focuses on home staging and furnishing for short-term rentals. Established in 2016, the company launched its franchising program in 2022 and operates from its headquarters in Sandy, Utah.
The franchise presents a distinctive model by blending professional staging services with the sale of furniture and décor. Its core audience includes real estate professionals, home sellers, property developers, and investors looking to maximize property appeal.
What makes Set The Stage stand out is its fresh take on showcasing furnishings. Instead of relying on traditional showrooms, franchise owners display products directly inside staged homes, transforming each property into a live showroom experience.
Initial Investment
How much does it cost to start a Set The Stage franchise? It costs on average between $170,000 – $179,000 to start a Set The Stage franchised center.
This includes expenses for furniture, décor, staging materials, and initial operating costs. The total investment varies based on several factors, such as the size of the territory, local market conditions, and whether the franchisee rents or purchases warehouse or storage space.
| Type of Expenditure | Amount |
|---|---|
| Franchise Fee | $59,500 |
| Starter Package | $89,000 |
| Grand Opening Support Fee | $10,000 |
| Rent, Infrastructure Improvements & Tools | $3,000 – $5,000 |
| Vehicle / Enclosed Trailer | $0 – $2,500 |
| Laptop Computer and Smartphone | $0 – $1,000 |
| Insurance | $0 – $2,000 |
| Marketing Expenses | $2,700 |
| Training Attendance Expenses | $1,500 – $3,000 |
| Working Capital – Initial Period | $4,000 for the first two months |
| TOTAL | $169,700 – $178,700 |
Average Revenue (AUV)
How much revenue can you make with a Set The Stage franchise? A Set The Stage franchised business makes on average $415,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
Download the Franchise Disclosure Document
Frequently Asked Questions
How many Set The Stage locations are there?
As of the most recent data, Set The Stage operates a total of 8 locations. This includes 1 company-owned unit and 7 franchised locations that are currently open.
What is the total investment required to open a Set The Stage franchise?
The total investment required to open a Set The Stage franchise ranges from $170,000 to $179,000.
What are the ongoing fees for a Set The Stage franchise?
Set The Stage franchisees are required to pay a royalty fee of 6% of gross revenues. In addition, they contribute 2% of gross revenues toward marketing and advertising, which helps support brand awareness and promotional efforts across the system.
What are the financial requirements to become a Set The Stage franchisee?
To become a Set The Stage franchisee, candidates must have a minimum net worth of $150,000 and at least $75,000 in liquid capital. These financial requirements help ensure that franchisees have the resources needed to cover startup costs and support the business during its early stages of operation.
How much can a Set The Stage franchise owner expect to earn?
The average gross sales for a Set The Stage franchise are approximately $0.42 million per location. Assuming a 15% operating profit margin, $0.42 million yearly revenue can result in $63,000 EBITDA annually.
Who owns Set The Stage?
The Set The Stage franchise is owned by founder Melissa Marro, who established the brand in 2016 and expanded it into franchising in 2022.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
