Slumberland Franchise FDD, Profits & Costs (2025)
Slumberland Furniture is a family-operated retailer that has been part of the home furnishings industry since 1967. Founded in Minnesota, the business originally focused on mattresses and La-Z-Boy recliners before steadily expanding into a full line of home furniture.
The company, headquartered in Oakdale, Minnesota, began offering franchise opportunities in 1974. Today, its stores feature an extensive selection that includes bedroom collections, dining room sets, sofas, recliners, and mattresses.
Slumberland has built a strong reputation as one of the leading sellers of La-Z-Boy upholstery nationwide and also carries popular products from well-known brands such as Ashley Furniture and Purple.
A key differentiator for the brand is its emphasis on customer care and community support. Shoppers benefit from a 365-night sleep trial on mattresses and a low-price guarantee, while the company’s 40 Winks Foundation has provided more than 55,000 beds to families in need.
Initial Investment
How much does it cost to start a Slumberland franchise? It costs on average between $830,000 – $3,215,000 to start a Slumberland franchised store.
This includes expenses for store build-out, furniture and equipment, opening inventory, and initial operating costs. The total investment can vary based on factors such as the size of the store, its location, and whether the franchisee decides to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Fee | $45,000 – $55,000 |
| Wages, Travel and Living Expenses During Training | $1,000 – $6,000 |
| Building Lease – 3 Months | $9,000 – $150,000 |
| Leasehold Improvements | $100,000 – $1,500,000 |
| Furniture, Fixtures and Equipment | $150,000 – $400,000 |
| Technology and Hardware | $50,000 – $85,000 |
| Signs | $20,000 – $60,000 |
| Delivery Vehicle Leases – 3 Months | $4,500 – $9,000 |
| Initial Inventory | $300,000 – $650,000 |
| Additional Funds – 3 Months | $150,000 – $300,000 |
| TOTAL | $829,500 – $3,215,000 |
Average Revenue (AUV)
How much revenue can you make with a Slumberland franchise? A Slumberland franchised business makes on average $2,876,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Slumberland locations are there?
As of the latest data, Slumberland operates 119 stores across 12 states. Out of these, approximately 71 are franchise-owned locations, while around 48 are company-owned stores.
What is the total investment required to open a Slumberland franchise?
The total investment required to open a Slumberland franchise ranges from $830,000 to $3,215,000.
What are the ongoing fees for a Slumberland franchise?
A Slumberland Furniture franchise requires ongoing fees that include a royalty fee of 3% of gross revenues and a marketing and advertising fee of 1.25% of gross revenues.
What are the financial requirements to become a Slumberland franchisee?
To become a Slumberland franchisee, you must meet specific financial requirements. The franchise requires a minimum net worth of $300,000 and at least $100,000 in liquid capital.
How much can a Slumberland franchise owner expect to earn?
The average gross sales for a Slumberland franchise are approximately $2.88 million per location. Assuming a 15% operating profit margin, $2.88 million yearly revenue can result in $432,000 EBITDA annually.
Who owns Slumberland?
The Slumberland franchise is owned by the Larson family, with Ken Larson serving as the longtime leader of the company.
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