Soccer Post Franchise FDD, Profits & Costs (2025)
Soccer Post, established in 1978, is the largest chain of soccer specialty stores in the United States. Headquartered in Eatontown, New Jersey, the company began franchising in 1991. Over the years, it has expanded to 26 locations as of 2021.
The franchise offers a comprehensive range of soccer-related products, including nationally advertised, name-brand soccer equipment, athletic footwear, apparel, and accessories. Additionally, Soccer Post provides certain private label items and products related to other sports, catering to a broad spectrum of customer needs.
What sets Soccer Post apart from its competitors is its “turn-key operation” model. This approach encompasses store fixtures, unique displays, and an optimal mix of merchandise, supported by extensive training programs and ongoing support.
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Initial Investment
How much does it cost to start a Soccer Post franchise? It costs on average between $201,000 – $346,000 to start a Soccer Post franchised facility.
This includes costs for store build-out, fixtures, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the store size, location, and whether the franchisee chooses to lease or purchase the retail space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $29,500 |
| Lease Deposit | $3,000 – $5,000 |
| Leasehold Improvements | $0 – $10,000 |
| Fixtures, Equipment, and Signage | $15,000 – $30,000 |
| Insurance | $2,000 – $5,000 |
| Initial Inventory | $100,000 – $150,000 |
| Travel and Living Expenses (during Initial Training) | $100 – $5,000 |
| Professional Fees (Attorney, Architect, Accountant) | $0 – $50,000 |
| Business Licenses, Permits, and Utility Deposits | $0 – $2,500 |
| Grand Opening Program | $0 – $1,000 |
| Point of Sale System, Computer, Security, Cameras | $1,500 – $2,500 |
| Additional Funds (3 months) | $50,000 – $55,000 |
| TOTAL | $201,100 – $345,500 |
Competitors
Below are a few Soccer Post competitors as a comparison:
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Soccer Post Franchise Disclosure Document
Frequently Asked Questions
How many Soccer Post locations are there?
As of the latest available data, Soccer Post operates 26 locations across the United States. Each store is family-owned and locally operated, offering high-quality soccer equipment and apparel to their respective communities.
What is the total investment required to open a Soccer Post franchise?
The total investment required to open a Soccer Post franchise ranges from $201,000 to $346,000.
What are the ongoing fees for a Soccer Post franchise?
Soccer Post franchisees are required to pay an ongoing royalty fee of 5% of gross sales, typically paid weekly. Additionally, there is an advertising fee of up to 3% of gross sales.
These fees contribute to the continuous support and national marketing efforts provided by the franchisor, ensuring brand consistency and market presence across all locations.
What are the financial requirements to become a Soccer Post franchisee?
To qualify as a Soccer Post franchisee, candidates are typically expected to have a minimum net worth of $500,000 and liquid capital of at least $250,000. These financial prerequisites ensure that franchisees possess the necessary resources to establish and operate a Soccer Post store effectively.
Who owns Soccer Post?
Soccer Post is owned by Elite Sports Enterprises, Inc., a New Jersey corporation incorporated in September 2001. The company operates under the trade name “The Soccer Post” and is led by President Blake Sonnek-Schmelz. In November 2022, Soccer Post secured an investment from TZP Group, a private equity firm, to support its national expansion strategy.
Additionally, in March 2024, Soccer Post acquired Soccer Pro, a regional soccer specialty retailer in Northern California, further solidifying its position as the largest soccer specialty retailer in the United States.
Disclaimer
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