Socks & Bottoms Franchise FDD, Profits & Costs (2025)
Socks & Bottoms is a lively franchise brand that brings personality to everyday essentials with its collection of novelty socks and underwear. Launched in 2018, the concept quickly gained attention for its playful assortment of products, featuring everything from licensed sports team designs to character-inspired underwear suitable for all ages.
Based in Belmont, Massachusetts, the company expanded its growth strategy by opening opportunities for franchising in 2022.
The brand stands out in the retail space by blending pop culture with self-expression. Its product range highlights fan favorites from Marvel, nostalgic cartoon classics, and other themed designs, ensuring broad appeal for customers of different generations.
Initial Investment
How much does it cost to start a Socks & Bottoms franchise? It costs on average between $193,000 – $271,000 to start a Socks & Bottoms franchised store.
This includes expenses for store build-out, fixtures and equipment, opening inventory, and other initial operating costs. The total investment will vary depending on several factors, such as the size and layout of the retail space, the market location, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $46,000 |
| Rent for First 3 Months | $15,000 to $30,000 |
| Security Deposit | $0 to $10,000 |
| Leasehold Improvements | $20,000 to $40,000 |
| Signage | $5,000 to $8,500 |
| Furniture, Fixtures, and Equipment | $40,000 to $45,000 |
| Initial Training Expenses | $3,000 to $5,000 |
| Point of Sale and Computer Hardware and Software | $2,000 to $2,500 |
| Initial Inventory/Supplies | $50,000 to $60,000 |
| Professional Services | $5,000 to $9,000 |
| Promotional Expenses | $2,000 to $3,000 |
| Insurance | $800 to $1,500 |
| Additional Funds – For Initial 3-Month Period | $4,000 to $10,000 |
| TOTAL | $192,800 to $270,500 |
Average Revenue (AUV)
How much revenue can you make with a Socks & Bottoms franchise? A Socks & Bottoms franchised business makes on average $681,000 in revenue (AUV) per year.
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Frequently Asked Questions
How many Socks & Bottoms locations are there?
As of the latest data, Socks & Bottoms has 8 locations in the U.S., and all 8 are company-owned.
What is the total investment required to open a Socks & Bottoms franchise?
The total investment required to open a Socks & Bottoms franchise ranges from $193,000 to $271,000.
What are the ongoing fees for a Socks & Bottoms franchise?
For a Socks & Bottoms franchise, the ongoing fees include a royalty fee of 7% of monthly gross sales. In addition, franchisees are required to contribute 1% of their monthly sales toward marketing and advertising efforts.
What are the financial requirements to become a Socks & Bottoms franchisee?
To become a Socks & Bottoms franchisee, you must have a minimum net worth of $275,000 and at least $150,000 in liquid capital.
How much can a Socks & Bottoms franchise owner expect to earn?
The average gross sales for a Socks & Bottoms franchise are approximately $0.68 million per location. Assuming a 15% operating profit margin, $0.68 million yearly revenue can result in $102,000 EBITDA annually.
Who owns Socks & Bottoms?
The Socks & Bottoms franchise is owned by Socks & Bottoms Franchising, LLC, based in Belmont, Massachusetts.
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