Southwest Greens Franchise FDD, Profits & Costs (2025)
Established in 2003, Southwest Greens is a leading franchise in the synthetic turf and landscaping sector, originally recognized for its expertise in crafting professional-quality putting greens. Based in Calhoun, Georgia, the company operates as a division of Shaw Industries, which is part of Berkshire Hathaway, and offers franchise opportunities across the globe.
Southwest Greens designs, produces, and installs advanced artificial turf systems for a wide range of uses, including home lawns, pet areas, playgrounds, athletic fields, and golf applications such as tee lines, backyard greens, and commercial practice facilities.
What sets the brand apart is its commitment to realistic and high-performing turf surfaces that replicate the appearance and feel of natural grass.
With its own manufacturing operations and dedicated sports science laboratory, Southwest Greens continually develops and tests new technologies to deliver exceptional durability, performance, and aesthetic appeal.
Initial Investment
How much does it cost to start a Southwest Greens franchise? It costs on average between $83,000 – $342,000 to start a Southwest Greens franchised center.
This includes costs for site preparation, equipment, materials, and initial operating expenses. The total investment varies based on several factors, such as the size of the territory, local market conditions, and whether the franchisee chooses to lease or purchase necessary vehicles and storage facilities.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $10,000 to $50,000 |
| Travel and Living Expenses While Training | $800 to $2,000 |
| Real Estate, Architectural, Leasehold Improvements, Signage, Utilities & Deposits | $0 to $57,000 |
| Employee Compensation | $12,000 to $65,000 |
| Inventory | $0 |
| Truck and Flat-Bed or Enclosed Trailer | $31,000 to $56,000 |
| Tools and Equipment | $10,000 to $30,000 |
| Insurance | $4,000 to $15,000 |
| Licenses and Permits | $200 to $500 |
| Telephone (Including Deposits) | $1,000 to $3,000 |
| Advertising Payments | $1,000 to $2,000 |
| Special Marketing Program Payments | $0 to $3,000 |
| Miscellaneous | $3,000 to $8,000 |
| Additional Funds (3 Months) | $10,000 to $50,000 |
| Total | $83,000 to $341,500 |
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Frequently Asked Questions
How many Southwest Greens locations are there?
As of the latest data, Southwest Greens operates 53 franchise locations across the United States.
What is the total investment required to open a Southwest Greens franchise?
The total investment required to open aSouthwest Greens franchise ranges from $83,000 to $342,000.
What are the ongoing fees for a Southwest Greens franchise?
Franchisees of Southwest Greens are required to pay ongoing royalty fees, which in many reports are estimated at around 4 % to 8 % of gross sales. Additional ongoing obligations typically include contributions to a marketing or advertising fund, often structured as a percentage of sales.
Who owns Southwest Greens?
Southwest Greens franchise is owned by Shaw Industries, a wholly-owned subsidiary of Berkshire Hathaway Inc.
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