Squeeze Franchise FDD, Profits & Costs (2025)
Squeeze is a modern massage franchise that reimagines the traditional massage experience through technology and personalized services. Founded in 2019 by the creators of Drybar, Squeeze offers a seamless, app-based booking and payment system, allowing guests to customize their massages and control in-room settings like lighting, music, and temperature.
This innovative approach sets Squeeze apart from conventional massage establishments. The franchise began its expansion in 2021, inviting entrepreneurs to join its mission of delivering a superior massage experience.
As of November 2024, Squeeze operates multiple locations across the United States, with plans for continued growth. The company is actively seeking franchise partners nationwide, aiming to establish a presence in various markets.
Squeeze’s unique value proposition includes complimentary enhancements such as deep tissue, heat therapy, percussion therapy, and aromatherapy, all included in the standard service. This commitment to an elevated, personalized experience distinguishes Squeeze in the competitive massage industry.
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Initial Investment
How much does it cost to start a Squeeze franchise? It costs on average between $544,000 – $890,000 to start a Squeeze franchised facility.
This includes costs for construction, furnishings, technology, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of space selected, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $60,000 |
| Grand Opening Plan | $18,300 – $41,300 |
| Travel and Living Expenses While Training | $200 – $2,950 |
| Leasehold Improvements | $206,545 – $347,871 |
| Architect/Engineer/Permits and Licenses | $31,000 – $59,500 |
| Legal / Professional Fees | $5,000 – $10,000 |
| Project Management Fee | $20,000 – $25,000 |
| Prepaid Rent, Security, and other Deposits | $1,000 – $15,000 |
| Initial Liability Insurance and Workers’ Compensation Deposit | $1,000 – $3,500 |
| Exterior Signage | $11,000 – $31,000 |
| Technology Start-up Fee | $1,500 |
| Opening Inventory and Supplies not otherwise noted | $19,800 – $20,400 |
| Furniture, Fixtures, and Equipment | $65,300 – $92,500 |
| Additional Funds (Initial 3-6 Month Period) | $103,000 – $179,000 |
| Total | $543,645 – $889,521 |
Below are a few Squeeze competitors as a comparison:
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Squeeze Franchise Disclosure Document
Frequently Asked Questions
How many Squeeze locations are there?
As of the latest data, Squeeze operates multiple locations across the United States, with over 50 new locations in development.
What is the total investment required to open a Squeeze franchise?
The total investment required to open a Squeeze franchise ranges from $544,000 to $890,000.
What are the ongoing fees for a Squeeze franchise?
Operating a Squeeze franchise involves a 6% royalty fee on net sales, ensuring access to proprietary systems and support. Franchisees contribute 2% of net sales to the brand fund for national marketing and $1,500 per month for local marketing efforts. These fees support brand consistency and local outreach.
What are the financial requirements to become a Squeeze franchisee?
To qualify as a Squeeze franchisee, you must have a minimum net worth of $1.5 million and liquid assets totaling at least $450,000. These financial benchmarks ensure that franchisees possess the necessary resources to support the initial investment and ongoing operational expenses associated with establishing and maintaining a Squeeze franchise.
Who owns Squeeze?
Squeeze is owned by Brittany Driscoll, along with Michael Landau and Alli Webb, who are also the co-founders of Drybar. The company remains privately held, supported by its founders and private investors.
Disclaimer
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