Starting Strength Franchise FDD, Profits & Costs (2025)
Starting Strength is a fitness franchise dedicated to strength training and personalized coaching. Established in 2007 by Mark Rippetoe in Austin, Texas, it has become a recognized leader in the fitness sector. With its headquarters in Austin, the franchise began offering franchising opportunities in 2019.
The franchise specializes in a barbell-based approach to fitness, delivering structured programs tailored for individuals at all levels, whether they’re new to exercise or seasoned athletes.
What sets Starting Strength apart is its focus on fundamental barbell lifts combined with one-on-one coaching. Unlike conventional gyms that offer diverse fitness services, it emphasizes evidence-backed training methods led by skilled coaches certified in the Starting Strength system.
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Initial Investment
How much does it cost to start a Starting Strength franchise? It costs on average between $235,000 – $699,000 to start a Starting Strength franchised facility.
This includes costs for facility construction, equipment, training materials, and initial operating expenses. The exact investment varies based on several factors, including the size of the gym, its location, and whether the franchisee opts to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $39,950 |
| Real Estate/Lease (3 months + Deposit) | $7,250 – $61,250 |
| Project Management Fees | $5,000 – $20,000 |
| Real Estate Management Fees | $5,000 – $10,000 |
| Construction Management Fees | $2,000 – $15,000 |
| Construction Assistant Fees | $3,200 – $8,000 |
| Tenant Improvements and Build-Out | $70,000 – $270,000 |
| Gym Equipment | $22,000 – $58,000 |
| Furniture, Finishes, Fixtures and Gym Supplies | $40,000 – $61,000 |
| Signage | $10,000 – $25,000 |
| Grand Opening Marketing | $2,500 – $8,500 |
| Insurance | $2,000 – $4,000 |
| Utilities | $1,750 – $4,200 |
| Business License and Permits | $1,000 – $18,000 |
| Technology Fees paid to Franchisor | $4,262 – $4,847 |
| Other Technology Fees (Recommended) | $1,179 – $2,838 |
| Computer System and related equipment | $1,000 – $3,500 |
| Professional Fees | $5,500 – $10,000 |
| Architectural Fees | $4,850 – $17,200 |
| Management Development Program | $5,320 – $11,520 |
| Marketing Agency Management Fees | $0 – $2,000 |
| Recruiting Fees | $1,000 – $5,300 |
| Additional Funds – 3 months | $395 – $39,200 |
| Total Estimated Initial Investment | $235,156 – $699,305 |
Average Revenue (AUV)
How much revenue can you make with a Starting Strength franchise? A Starting Strength franchised gym makes on average $185,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $414,000 yearly revenue for similar fitness studios franchises. Below are a few Starting Strength competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Starting Strength Franchise Disclosure Document
Frequently Asked Questions
How many Starting Strength locations are there?
As of the latest data, Starting Strength operates 26 gyms across the United States, with additional locations planned for future openings.
What is the total investment required to open a Starting Strength franchise?
The total investment required to open a Starting Strength franchise ranges from $235,000 to $699,000.
What are the ongoing fees for a Starting Strength franchise?
Starting Strength franchisees are subject to an ongoing royalty fee of 8% of their monthly sales, which grants them continued access to the franchisor’s brand, systems, and support. Additionally, there is a marketing fee of 2% of monthly sales, allocated towards national and regional advertising efforts to promote the brand and attract customers.
What are the financial requirements to become a Starting Strength franchisee?
To become a Starting Strength franchisee, candidates should possess a minimum net worth of $300,000 and at least $100,000 in liquid capital. These financial prerequisites ensure that prospective owners have the necessary resources to establish and operate a gym successfully, covering initial investments and sustaining operations during the startup phase.
How much can a Starting Strength franchise owner expect to earn?
The average gross sales for a Starting Strength franchise are approximately $0.19 million per location. Assuming a 15% operating profit margin, $0.19 million yearly revenue can result in $28,500 EBITDA annually.
Who owns Starting Strength?
Starting Strength is privately owned, with individual franchisees operating each gym location. The company maintains control over the brand and its methodologies, ensuring consistency across all franchises.
Disclaimer
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