Summer Moon Coffee Franchise FDD, Profits & Costs (2025)
Summer Moon Coffee is a unique coffee franchise celebrated for its artisanal brewing techniques and its signature moon milk. Founded in 2002 in Austin, Texas, the brand has gained a reputation for offering distinctive flavors and maintaining a strong focus on quality.
Based in Austin, Summer Moon Coffee started franchising in 2015, with the goal of bringing its exceptional coffee experience to a wider audience.
The franchise is known for its handcrafted coffee beverages, particularly those featuring its proprietary moon milk—a rich, sweet blend that enhances its drinks’ flavor.
What sets Summer Moon Coffee apart is its commitment to traditional brewing methods and premium ingredients, creating a flavor profile that stands out in the competitive coffee market.
Summer Moon Coffee Financial Plan
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Initial Investment
How much does it cost to start a Summer Moon Coffee franchise? It costs on average between $596,000 – $987,000 to start a Summer Moon Coffee franchised restaurant.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of restaurant you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 – $25,000 |
| Development Services Fee | $12,000 – $12,000 |
| Real Property/Site Lease | $20,000 – $40,000 |
| Design/Planning | $7,500 – $9,500 |
| Architect and MEP | $15,000 – $30,000 |
| Leasehold Improvements | $260,000 – $525,000 |
| Furniture, Fixtures, and Equipment | $121,000 – $145,000 |
| Opening Inventory | $30,000 – $32,000 |
| Smallwares | $6,000 – $10,000 |
| Signage | $27,000 – $50,000 |
| Drive Thru | $20,000 – $25,000 |
| Soft Costs | $2,500 – $5,000 |
| Insurance | $2,400 – $5,000 |
| Point of Sale | $2,000 – $5,000 |
| Computer Hardware/Software | $5,000 – $6,000 |
| Initial Training and Grand Opening Support Fee | $20,000 – $30,000 |
| Security and Utility Deposits | $250 – $3,500 |
| Business Licenses | $500 – $3,500 |
| Additional Funds – 3 months | $20,000 – $25,000 |
| TOTAL FOR A SINGLE FRANCHISE AGREEMENT | $596,150 – $986,500 |
Average Revenue (AUV)
How much revenue can you make with a Summer Moon Coffee franchise? A Summer Moon Coffee franchised restaurant makes on average $1,160,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $613,000 yearly revenue for similar coffee & tea franchises.
Below are a few competitors in comparison:
Summer Moon Coffee Financial Plan
Get a professional business plan and get funding for your franchise.
Summer Moon Coffee Franchise Disclosure Document
Frequently Asked Questions
How many Summer Moon Coffee locations are there?
As of the latest data, Summer Moon Coffee operates over 50 locations across multiple states, including Texas, Kansas, Oklahoma, Wisconsin, Tennessee, and Arkansas. The company began franchising in 2015, and its expansion includes both company-owned and franchised stores.
What is the total investment required to open a Summer Moon Coffee franchise?
The total investment required to open a Summer Moon Coffee franchise ranges from $596,000 to $987,000.
What are the ongoing fees for a Summer Moon Coffee franchise?
Summer Moon Coffee franchisees are subject to a royalty fee of 6% of gross sales. This fee grants access to the brand’s proprietary systems and ongoing support. Additionally, franchisees contribute to a marketing fund, though the specific percentage or amount is not publicly disclosed.
What are the financial requirements to become a Summer Moon Coffee franchisee?
To qualify as a Summer Moon Coffee franchisee, you need a minimum net worth of $500,000 and at least $250,000 in liquid assets.
These financial prerequisites ensure that potential franchisees have the necessary resources to support the initial investment and ongoing operational costs associated with opening and maintaining a Summer Moon Coffee shop.
How much can a Summer Moon Coffee franchise owner expect to earn?
The average gross sales for a Summer Moon Coffee franchise are approximately $1.16 million per location. Assuming a 15% operating profit margin, $1.16 million yearly revenue can result in $174,000 EBITDA annually.
Who owns Summer Moon Coffee?
Summer Moon Coffee is a privately held company, founded in 2002 by a closely-knit family and friends in Texas Hill Country. The company remains family-run, with a diverse community of roasters, baristas, and coffee enthusiasts dedicated to delivering high-quality, hand-roasted coffee and exceptional customer experiences.
Disclaimer
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