Swig Franchise FDD, Profits & Costs (2025)
Swig is a drive-through soda-fountain chain founded in April 2010 by Nicole Tanner in St. George, Utah. Known as the “Home of the Original Dirty Soda™,” Swig serves soft drinks, cookies, pretzel bites, and semi-frozen treats.
The brand is recognized for its “dirty sodas,” which are base sodas like Coca-Cola or Dr. Pepper, combined with flavored syrups, creams, and fruit purees. Since its founding, Swig has expanded to 59 locations across states such as Utah, Arizona, Colorado, Idaho, Oklahoma, Arkansas, Indiana, and Texas as of 2024.
Swig began franchising in 2023 and is actively seeking franchisees in regions outside of specific states like Utah and Arizona. Swig aims for rapid growth, with plans to open 500 stores within five to seven years, having launched 14 new stores in 2023, including two franchised locations.
The company is headquartered in American Fork, Utah, and is owned by the Larry H. Miller Company, with other stakeholders including the Savory Fund.
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Initial Investment
How much does it cost to start a Swig franchise? It costs on average between $505,000 – $1,118,000 to start a Swig franchised store.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of shop you choose, the location, and whether the franchisee chooses to lease or purchase the property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $39,500 – $39,500 |
| Initial training | $3,000 – $10,000 |
| Fees for additional trainees | $0 – $5,000 |
| Real estate improvements | $260,000 – $700,000 |
| Site development fee (Optional) | $0 – $35,000 |
| Rent (3 months of rent, plus a security deposit) | $6,400 – $33,000 |
| Equipment, furniture, fixtures, décor, and supplies | $78,500 – $115,000 |
| Uniforms and Tumblers | $4,000 – $7,000 |
| POS system, computer hardware, and software | $12,000 – $18,500 |
| Signs | $18,000 – $25,000 |
| Miscellaneous opening costs | $5,000 – $25,000 |
| Opening inventory | $8,500 – $15,000 |
| Grand opening assistance fee | $10,000 – $10,000 |
| Grand opening marketing | $30,000 – $35,000 |
| Additional funds | $30,000 – $45,000 |
| Total | $504,900 – $1,118,000 |
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Swig Franchise Disclosure Document
Frequently Asked Questions
How many Swig locations are there?
As of the latest data, Swig operates 59 locations across several states, the majority of which are company-owned.
What is the total investment required to open a Swig franchise?
The total investment required to open a Swig franchise ranges from $504,900 to $1,100,000.
What are the ongoing fees for a Swig franchise?
For a Swig franchise, the ongoing fees include a royalty fee of 7% of gross sales. Additionally, there is a 2% brand fee, which serves as a form of marketing contribution.
These fees are standard for Swig’s franchise operations and contribute to brand support, marketing, and technology systems.
What are the financial requirements to become a Swig franchisee?
To become a Swig franchisee, the financial requirements include having a minimum net worth of $4 million and liquid capital of at least $1 million.
These financial prerequisites ensure that franchisees have the capacity to support the initial investment, operational costs, and potential expansion while maintaining the franchise’s standards and growth objectives.
Who owns Swig?
Swig is owned by the Larry H. Miller Company, which acquired a majority stake in the brand. Additionally, other stakeholders, such as the Savory Fund, Nicole Tanner (the founder), Chase Wardrop, and Dylan Roeder, hold significant minority equity in the company.
Disclaimer
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