Taco Bell, a subsidiary of Yum! Brands, Inc., is a fast-food restaurant chain specializing in Mexican-inspired cuisine. Founded in 1962 by Glen Bell in Downey, California, Taco Bell has grown into a global fast-food giant.
The company, currently headquartered in Irvine, California, began franchising just three years later, in 1965, which has been a key driver of its exponential growth. Taco Bell differentiates itself from competitors by focusing on affordability and innovation.
Their menu boasts value offerings like dollar menus and craveable items like Doritos Locos Tacos, constantly pushing the boundaries of fast-food flavors. This unique combination of affordability and trendy offerings has cemented Taco Bell’s position as a major player in the fast-food industry.
Number of locations
Here’s how many Taco Bell there are in the US today.
TOTAL UNITS 7680 |
FRANCHISED UNITS 7197 |
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Taco Bell | |
FRANCHISE FEE | $45,000 |
ROYALTY FEE | 5.50% |
INITIAL INVESTMENT | $611,000 – $1,440,000 |
AVERAGE REVENUE | $1,049,000 |
Initial investment
Here’s what you can expect to spend to start a Taco Bell franchise.
Type of Expenditure | Amount |
---|---|
Background Check Fee | $500 – $700 per person |
Initial Franchise Fee | $45,000 |
First Unit Construction Services | $27,250 |
Optional Real Estate Services | $10,000 – $37,250 |
Permits, Licenses, Security Deposits | $74,000 – $125,000 |
Real Property | $250,000 – $1,400,000 |
Building/Site Construction | $750,000 – $1,700,000 |
Equipment / Signage / Decor / POS | $375,000 – $570,000 |
Initial Inventory | $7,000 – $10,000 |
Grand Opening Expense | $5,000 |
Additional Funds – 3 months | $40,000 – $60,000 |
Total | $1,584,750 – $3,980,200 |
Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.
Franchise fees & Royalties
Here are the main ongoing fees the franchisor will ask you to pay going forward to run the franchise.
Initial Franchise Fee
The initial license fee for an Express Unit is $22,500. For a Power Pumper Unit, the fee ranges from $22,500 to $45,000. These fees are part of the general revenues and are not refundable after payment.
Period License Fee
The royalty fee is 10% of sales for non-traditional units and 5.5% for traditional franchise agreements, due on or before the 5th business day following the accounting period in which the sales were made.
Late Charges
Late payments attract charges of the lesser of 18% per annum or the highest rate permitted by New York law, plus a customary administrative charge.
All Access Fee
An annual fee of $1,000 is payable for access to various services and support. This fee is subject to change as part of the All Access Policy.
Digital Transaction Fee
A fee of $0.19 per digital transaction is charged for orders made via mobile, web, kiosk, Connect Me, drive-thru, and delivery. This fee is also subject to change under the All Access Policy.
Additional Trainee Fee
For each additional trainee beyond the franchisee and restaurant manager, a fee of $350 per person is charged before the beginning of training.
Transfer Fee
Transferring a franchise involves various fees, depending on the nature of the transfer, ranging from $2,500 to $150,000 or more, reflecting the costs incurred by Taco Bell in reviewing and effecting the transfer.
Successor Fee
Upon the grant of a successor license, a fee greater of $11,250 or half of the then-current initial license fee is payable. Franchisees may also need to undertake significant remodeling as a condition for obtaining a successor agreement.
Revenue & Profits
Here’s how much revenue and profits you can make with a Taco Bell franchise.
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Taco Bell | |
FRANCHISE FEE | $45,000 |
ROYALTY FEE | 5.50% |
INITIAL INVESTMENT | $611,000 – $1,440,000 |
AVERAGE REVENUE | $1,049,000 |
Franchise pros and cons
If you intend to open a Taco Bell franchise, you must be aware of its advantages and disadvantages including:
The Pros:
- Multiple franchise options: The franchisor grants its franchisees different franchise designs to make the most of the available real estate options, generate extra income streams, and offer excellent services. These include traditional units, in-lines, power pumpers, and Taco Bell Express.
- Third-party financing: The franchisor offers its franchisees financing through third-party finance vendors for the franchise fee, startup costs, and ongoing costs.
- Franchise training and support: The franchisor offers it’s franchisees comprehensive classroom and online training to help them establish and run their franchises successfully. It offers them growth strategies and operational training, as well as ongoing support and field operations.
- Marketing and advertising: Taco Bell has dedicated marketing and advertising techniques to help franchisees promote their franchises and build customer loyalty. These include national media, regional advertising, web development, social media, etc.
- Strong brand recognition: The franchisor is owned by Yum! Brands, which is popular worldwide and offers its franchisees a strong business concept to attract customers and upsell.
- Site selection and development: The franchisor offers its franchisees site selection assistance to identify a suitable business location and construct their restaurants.
The Cons:
- Not a passive investment opportunity: The franchise does not allow for absentee ownership. Franchisees must be active in the day-to-day decision-making and operations of their restaurants.
- Not a home-based business: Taco Bell franchises cannot be operated from a vehicle or mobile unit. Franchisees are required to have an established office to operate their businesses.
- No exclusive territory protection: The franchisor does not grant the franchisees the right to operate in a protected territory. Franchisees may face competition from other Taco Bell franchises or affiliated brands associated with the parent company.
How to apply
Opening a Taco Bell franchise involves several steps, designed to ensure you are a good fit for the franchise. Here are the main steps to follow to open a Taco Bell franchise.
1. Conduct Preliminary Research
- Understand the Brand: Familiarize yourself with Taco Bell’s brand, menu, and business model to ensure it aligns with your business goals.
- Market Analysis: Research the demand for Taco Bell in your desired location and understand your local market’s competitive landscape.
- Franchise Disclosure Document (FDD): Obtain and review Taco Bell’s FDD for detailed information on franchise costs, rules, and obligations.
2. Meet Financial Requirements
- Initial Investment: Ensure you meet Taco Bell’s financial requirements, including liquid assets and total net worth.
- Funding: Explore financing options if necessary, such as loans or partnerships.
3. Submit Your Application
- Online Application: Complete and submit the initial franchise application on Taco Bell’s official website.
- Documentation: Provide required documents, including financial statements, business plan, and any prior business experience.
4. Attend Discovery Day
- Invitation: If your application is shortlisted, you may be invited to a Discovery Day at Taco Bell’s headquarters.
- Learn and Interact: Use this opportunity to learn more about the franchise, meet corporate team members, and ask questions.
5. Site Selection and Approval
- Location: Work with Taco Bell to identify a suitable location for your franchise, considering factors like foot traffic, accessibility, and local competition.
- Approval Process: The proposed location will undergo a review and approval process by Taco Bell’s real estate team.
6. Training and Development
- Franchisee Training: Complete Taco Bell’s mandatory training program, which covers operations, management, and brand standards.
- Store Development: Work with approved contractors and suppliers to build out your Taco Bell location according to brand specifications.
Disclaimer
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