The Bunny Hive Franchise FDD, Profits & Costs (2025)
The Bunny Hive is a family-oriented social studio franchise designed to bring young children and their caregivers together through shared activities. Its model centers on “grownup and me” experiences, offering calm, thoughtfully designed spaces where families can participate in guided classes and community-focused programs.
The concept was created in 2019 in the Atlanta area by two mothers seeking a gentle, inclusive setting for early childhood engagement. The brand later established its headquarters in Powhatan, Virginia, and expanded into franchising in 2023 as interest in its approach continued to rise across the country.
Its programming serves newborns through preschool-age children with classes in art, music, ballet, sensory exploration, baby massage, milestone celebrations, and seasonal camps. Franchisees can also host private gatherings such as birthdays and baby showers, creating additional revenue opportunities.
What distinguishes The Bunny Hive is its emphasis on shared caregiver–child experiences rather than child-only programs. The brand’s soothing atmosphere, curated activities, and strong community feel set it apart from daycare centers or traditional activity studios, focusing instead on connection, bonding, and a supportive environment for families.
Initial Investment
How much does it cost to start a The Bunny Hive franchise? It costs on average between $127,000 – $331,000 to start a The Bunny Hive franchised facility.
This range covers expenses related to building out the studio, acquiring furnishings and activity materials, stocking initial supplies, and covering early operational needs. The total investment varies based on factors such as the size of the studio, local market conditions, and whether the franchisee leases or buys the space they plan to operate.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $42,000 – $42,000 |
| Additional In-Person Site Visits | $0 – $1,500 |
| Signage | $1,400 – $3,500 |
| Décor, Furniture, Fixtures & Equipment | $13,750 – $30,250 |
| Architecture Fees | $0 – $6,000 |
| Lease Security Deposit | $2,765 – $15,600 |
| Rent | $8,295 – $23,400 |
| Improvements | $10,000 – $125,000 |
| Utility Deposits | $250 – $1,200 |
| Initial Supplies | $5,750 – $11,050 |
| Technology (Hardware and Software) | $2,200 – $5,750 |
| Insurance | $750 – $2,100 |
| Training Expenses | $1,000 – $1,500 |
| Grand Opening Advertising | $10,000 – $10,000 |
| Accreditations, Certification, Licenses and Permits | $100 – $500 |
| Legal & Accounting | $1,350 – $5,000 |
| Additional Funds – initial period (3 months) | $27,000 – $46,500 |
| TOTAL | $126,610 – $330,850 |
Franchise Disclosure Document
Frequently Asked Questions
How many The Bunny Hive locations are there?
As of the most recent data, The Bunny Hive has approximately 16 open studio locations across the United States.
What is the total investment required to open a The Bunny Hive franchise?
The total investment required to open a The Bunny Hive franchise ranges from $127,000 to $331,000.
What are the ongoing fees for a The Bunny Hive franchise?
The Bunny Hive franchise requires an ongoing royalty fee of 7% of gross sales. Franchisees also contribute to brand promotion through a marketing and advertising fee set at 2% of gross sales. These fees support ongoing system development, operational guidance, and collective marketing efforts across the network.
Who owns The Bunny Hive?
The Bunny Hive franchise is owned by The Bunny Hive Holdings LLC, a company co-founded and led by Brittany Schmid.
Disclaimer
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