The Dog Wizard Franchise Costs $116K – $194K (2024 Fees & Profits)

The Dog Wizard is a distinguished dog training franchise that was founded in 2005 by Gretchen Hollifield, who began her journey in the field with a deep passion for working with dogs and a desire to create a successful dog training business. With a focus on addressing a broad spectrum of dog behavior issues and training needs, The Dog Wizard has grown to be more than just a service; it’s a comprehensive program aimed at improving the lives of dogs and their owners.

The franchise began its expansion in 2012, offering entrepreneurs and dog enthusiasts an opportunity to be a part of a proven business model in the thriving pet industry.

Headquartered in Charlotte, North Carolina, The Dog Wizard franchise distinguishes itself with a multifaceted approach to dog training that encompasses basic obedience and behavioral modification, ensuring dogs are well-adjusted and capable of thriving in various environments.

Initial investment

Type of ExpenditureAmount
Initial Franchise Fee$60,000
Travel and Living Expenses to Attend Initial Training$2,000 – $4,000
Initial Training Fee$10,000 – $30,000
Start-up Kit$6,000 – $7,300
Start-Up Digital Marketing$5,400 – $8,400
Licenses$1,000 – $1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service$750 – $2,500
Professional Fees$0 – $2,500
Insurance$1,500 – $2,500
Utilities and Operational Services$250 – $500
Vehicle Expenses$0 – $5,000
Vehicle Wrap Production and Installation$2,500 – $4,000
Inventory and Supplies$500 – $750
Additional Funds – 3 months$25,800 – $65,400
Total Estimated Initial Investment$116,000 – $194,000

Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.

Franchise fees & Royalties

Initial Franchise Fee

The Initial Franchise Fee for a single THE DOG WIZARD Franchised Business is $60,000. If the population of your Territory exceeds 225,000, you must pay an additional $0.275 (27.5 cents) for every person added to the initial 225,000-person population Territory.

Royalty Fee

You agree to pay a weekly Royalty Fee of 8% of your Gross Revenues for the previous calendar week.

Marketing/Advertising Fee

You must participate in advertising and promotional programs, with a required Digital Marketing Program contribution of $454 per month. Additionally, a 2% Brand Fund Fee is applicable.

Technology Fee

You are required to pay $175 to $400 monthly for technology services.

Renewal Fees

You must pay a Renewal Fee of $10,000 to enter a new franchise agreement and continue your rights as a franchisee for an additional term.

Management Fees

Management fees are detailed as $3,749.98 in one of the financial disclosures.

How to apply

1. Research and Understand The Dog Wizard Franchise

  • Explore the franchise model: Familiarize yourself with The Dog Wizard’s franchise structure, including the services offered, business model, and the support provided by the franchisor.
  • Evaluate alignment with your goals: Ensure the franchise’s focus on dog training and behavior modification aligns with your personal and business aspirations.
  • Understand financial commitments: Review the initial investment required, including the franchise fee, operational costs, and potential financing options.

2. Initial Inquiry and Consultation

  • Submit an inquiry: Reach out to The Dog Wizard through their franchise inquiry form available on their official website to express your interest.
  • Consultation with franchise team: Participate in a preliminary discussion with The Dog Wizard’s franchise development team to learn more about the franchise opportunity and to discuss your qualifications and interest.

3. Complete The Dog Wizard Franchise Application

  • Fill out the franchise application: Provide detailed information about your background, financial capability, and business experience as part of the franchise application process.
  • Submit necessary documentation: Include any required financial statements or proof of funds to demonstrate your financial readiness to open a franchise.

4. Attend Discovery Day and Training

  • Participate in Discovery Day: Attend a Discovery Day at The Dog Wizard’s headquarters or a designated location to get an in-depth look at the franchise operations, meet the corporate team, and gain a better understanding of the day-to-day operations.
  • Undergo comprehensive training: Complete The Dog Wizard’s training program, which covers their dog training methodology, business operations, marketing strategies, and customer service standards.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.

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