The Dog Wizard Franchise Costs $116K – $194K (2024 Fees & Profits)
The Dog Wizard is a distinguished dog training franchise that was founded in 2005 by Gretchen Hollifield, who began her journey in the field with a deep passion for working with dogs and a desire to create a successful dog training business. With a focus on addressing a broad spectrum of dog behavior issues and training needs, The Dog Wizard has grown to be more than just a service; it’s a comprehensive program aimed at improving the lives of dogs and their owners.
The franchise began its expansion in 2012, offering entrepreneurs and dog enthusiasts an opportunity to be a part of a proven business model in the thriving pet industry.
Headquartered in Charlotte, North Carolina, The Dog Wizard franchise distinguishes itself with a multifaceted approach to dog training that encompasses basic obedience and behavioral modification, ensuring dogs are well-adjusted and capable of thriving in various environments.
Initial investment
Here’s what you can expect to spend to start a The Dog Wizard franchise.
Type of Expenditure | Amount |
---|---|
Initial Franchise Fee | $60,000 |
Travel and Living Expenses to Attend Initial Training | $2,000 – $4,000 |
Initial Training Fee | $10,000 – $30,000 |
Start-up Kit | $6,000 – $7,300 |
Start-Up Digital Marketing | $5,400 – $8,400 |
Licenses | $1,000 – $1,500 |
Computers, Software, Office Equipment, Furniture, Phones, Answering Service | $750 – $2,500 |
Professional Fees | $0 – $2,500 |
Insurance | $1,500 – $2,500 |
Utilities and Operational Services | $250 – $500 |
Vehicle Expenses | $0 – $5,000 |
Vehicle Wrap Production and Installation | $2,500 – $4,000 |
Inventory and Supplies | $500 – $750 |
Additional Funds – 3 months | $25,800 – $65,400 |
Total Estimated Initial Investment | $116,000 – $194,000 |
Note: The table above provides a snapshot of the main costs associated with starting the most common franchise format (as disclosed in the Item 7 of the Franchise Disclosure Document). For a complete overview of all the expenses involved with the various formats offered by the franchisor, please consult the Franchise Disclosure Document.
Franchise fees & Royalties
Here are the main ongoing fees the franchisor will ask you to pay going forward to run the franchise.
Initial Franchise Fee
The Initial Franchise Fee for a single THE DOG WIZARD Franchised Business is $60,000. If the population of your Territory exceeds 225,000, you must pay an additional $0.275 (27.5 cents) for every person added to the initial 225,000-person population Territory.
Royalty Fee
You agree to pay a weekly Royalty Fee of 8% of your Gross Revenues for the previous calendar week.
Marketing/Advertising Fee
You must participate in advertising and promotional programs, with a required Digital Marketing Program contribution of $454 per month. Additionally, a 2% Brand Fund Fee is applicable.
Technology Fee
You are required to pay $175 to $400 monthly for technology services.
Renewal Fees
You must pay a Renewal Fee of $10,000 to enter a new franchise agreement and continue your rights as a franchisee for an additional term.
Management Fees
Management fees are detailed as $3,749.98 in one of the financial disclosures.
How to apply
Opening a The Dog Wizard franchise involves several steps, designed to ensure you are a good fit for the franchise. Here are the main steps to follow to open a The Dog Wizard franchise.
1. Research and Understand The Dog Wizard Franchise
- Explore the franchise model: Familiarize yourself with The Dog Wizard’s franchise structure, including the services offered, business model, and the support provided by the franchisor.
- Evaluate alignment with your goals: Ensure the franchise’s focus on dog training and behavior modification aligns with your personal and business aspirations.
- Understand financial commitments: Review the initial investment required, including the franchise fee, operational costs, and potential financing options.
2. Initial Inquiry and Consultation
- Submit an inquiry: Reach out to The Dog Wizard through their franchise inquiry form available on their official website to express your interest.
- Consultation with franchise team: Participate in a preliminary discussion with The Dog Wizard’s franchise development team to learn more about the franchise opportunity and to discuss your qualifications and interest.
3. Complete The Dog Wizard Franchise Application
- Fill out the franchise application: Provide detailed information about your background, financial capability, and business experience as part of the franchise application process.
- Submit necessary documentation: Include any required financial statements or proof of funds to demonstrate your financial readiness to open a franchise.
4. Attend Discovery Day and Training
- Participate in Discovery Day: Attend a Discovery Day at The Dog Wizard’s headquarters or a designated location to get an in-depth look at the franchise operations, meet the corporate team, and gain a better understanding of the day-to-day operations.
- Undergo comprehensive training: Complete The Dog Wizard’s training program, which covers their dog training methodology, business operations, marketing strategies, and customer service standards.
Disclaimer
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