The Dog Wizard Franchise FDD, Profits & Costs (2025)

The Dog Wizard is a prominent dog training franchise that was founded in 2005 by Gretchen Hollifield, driven by her passion for enhancing the relationship between dogs and their owners. Headquartered in Charlotte, North Carolina, the company began offering franchise opportunities in 2012, enabling dog enthusiasts to establish their own businesses under a proven model.

Specializing in a comprehensive range of services, The Dog Wizard addresses various canine behavioral issues and training needs. Their offerings include basic obedience training, behavior modification, puppy programs, and specialized courses such as agility and scent detection.

What sets The Dog Wizard apart from competitors is its multifaceted approach to dog training, encompassing both fundamental obedience and behavioral modification. This holistic methodology ensures that dogs not only learn commands but also develop the ability to make better choices, leading to a more harmonious relationship with their owners.

Initial Investment

How much does it cost to start a The Dog Wizard franchise? It costs on average between $116,000 – $194,000 to start a The Dog Wizard franchised facility.

This includes costs for training facilities, equipment, marketing, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, the location, and whether the franchisee operates from a physical facility or offers mobile services.

Type of ExpenditureAmount LowAmount High
Initial Franchise Fee$60,000$60,000
Travel and Living Expenses to Attend Initial Training$2,000$4,000
Initial Training Fee$10,000$30,000
Start-up Kit$6,000$7,300
Start-Up Digital Marketing$5,400$8,400
Licenses$1,000$1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service$750$2,500
Professional Fees$0$2,500
Insurance$1,500$2,500
Utilities and Operational Services$250$500
Vehicle Expenses$0$5,000
Vehicle Wrap Production and Installation$2,500$4,000
Inventory and Supplies$500$750
Additional Funds – 3 months$25,800$65,400
TOTALS$115,700$194,350

Average Revenue (AUV)

How much revenue can you make with a The Dog Wizard franchise? A The Dog Wizard franchised business makes on average $262,000 in revenue (AUV) per year.

Here is the extract from the Franchise Disclosure Document:

The Dog Wizard franchise

This compares to $262,000 yearly revenue for similar pet training franchises. Below are a few The Dog Wizard competitors as a comparison:

The Dog Wizard franchise competitors

The Dog Wizard Franchise Disclosure Document

Frequently Asked Questions

How many The Dog Wizard locations are there?

As of the latest data, The Dog Wizard operates a total of 69 locations. This includes 66 franchised units and 3 company-owned units, reflecting the brand’s steady expansion in the dog training industry.

What is the total investment required to open a The Dog Wizard franchise?

The total investment required to open a The Dog Wizard franchise ranges from $116,000 to $194,000.

What are the ongoing fees for a The Dog Wizard franchise?

The Dog Wizard franchise requires franchisees to pay an ongoing royalty fee of 8% of their gross revenues. Additionally, franchisees contribute 2% of their gross revenues to the Brand Fund for national marketing efforts.

Franchisees are also expected to allocate $1,500 per month for local advertising and search engine optimization, with $600 of this amount paid to The Dog Wizard for SEO, local marketing programs, and AdWords management.

What are the financial requirements to become a The Dog Wizard franchisee?

To become a franchisee with The Dog Wizard, candidates are typically required to have a minimum net worth of $250,000 and liquid capital between $50,000 and $100,000.

How much can a The Dog Wizard franchise owner expect to earn?

The average gross sales for a The Dog Wizard franchise are approximately $0.26 million per location. Assuming a 15% operating profit margin, $0.26 million yearly revenue can result in $39,000 EBITDA annually.

Who owns The Dog Wizard?

The Dog Wizard franchise is owned by its founder, Gretchen Hollifield. Established in 2005, the company has expanded under her leadership, offering dog training services across multiple locations.

Disclaimer

Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.

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