The Grounds Guys Franchise FDD, Profits & Costs (2025)
The Grounds Guys is a full-service landscaping and lawn care franchise that began as Sunshine Grounds Care in 1987. In 2010, it rebranded to The Grounds Guys and became part of Neighborly, a leading home services franchise company.
Headquartered in Waco, Texas, The Grounds Guys offers a comprehensive range of services, including lawn maintenance, landscape design and installation, fertilization, weed and pest control, holiday lighting installation, snow and ice services, and more.
Since initiating its franchising operations in 2010, The Grounds Guys has expanded to over 250 locations across the United States and Canada. This growth reflects the brand’s commitment to providing high-quality, professional services to both residential and commercial clients.
The Grounds Guys differentiates itself from competitors by emphasizing a customer-centric approach, encapsulated in their “C.A.R.E.S.” philosophy: Comprehensive grounds care, Artistry of customer solutions, Real results by friendly, local experts, Elevated customer experience, and Service that is dependable and professional.
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Initial Investment
How much does it cost to start a The Grounds Guys franchise? It costs on average between $82,000 – $214,000 to start a The Grounds Guys franchised facility.
This includes costs for construction, equipment, vehicles, inventory, and initial operating expenses. The exact amount depends on various factors, including the type of services offered, the location, and whether the franchisee chooses to lease or purchase the equipment and vehicles.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $35,000 – $35,000 |
| Software Fee | $1,920 |
| Vehicle | $7,000 – $82,000 |
| Equipment, Supplies & Inventory | $14,500 – $20,900 |
| Insurance | $1,200 – $3,000 |
| Advertising & Promotional and Local Marketing | $15,000 – $25,000 |
| Training, Travel, Lodging & Food | $2,500 – $5,650 |
| Deposits, Permits & Licenses | $50 – $3,000 |
| Professional Fees | $150 – $2,000 |
| Real Estate | $0 – $6,000 |
| Additional Funds – 3 Mo. | $5,000 – $30,000 |
| Totals | $82,320 – $214,470 |
Average Revenue (AUV)
How much revenue can you make with a The Grounds Guys franchise? A The Grounds Guys franchised center makes on average $452,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $751,000 yearly revenue for similar landscaping franchises. Below are a few The Grounds Guys competitors as a comparison:
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The Grounds Guys Franchise Disclosure Document
Frequently Asked Questions
How many The Grounds Guys locations are there?
As of the latest data, The Grounds Guys operates 259 locations, all of which are franchise-owned.
What is the total investment required to open a The Grounds Guys franchise?
The total investment required to open a The Grounds Guys franchise ranges from $82,000 to $214,000.
What are the ongoing fees for a The Grounds Guys franchise?
The ongoing fees for a The Grounds Guys franchise include an 8% royalty fee on gross sales and a 2% marketing fee for brand development and advertising.
What are the financial requirements to become a The Grounds Guys franchisee?
To become a The Grounds Guys franchisee, the minimum net worth requirement is $300,000, and the minimum liquid capital required is $50,000. These financial requirements ensure that franchisees have the necessary resources to support their business operations and sustain growth in the early stages of the franchise.
How much can a The Grounds Guys franchise owner expect to earn?
The average gross sales for a The Grounds Guys franchise are approximately $0.45 million per location. Assuming a 15% operating profit margin, $0.45 million yearly revenue can result in $68,000 EBITDA annually.
Who owns The Grounds Guys?
The Grounds Guys franchise is owned by Neighborly, a leading home services franchise company.
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