The Growler Guys Franchise FDD, Profits & Costs (2025)
The Growler Guys has evolved from a small growler-fill concept into a distinctive craft-beer retail and tap-house franchise. The first shop opened in 2012 in Bend, Oregon, and the brand later established its headquarters in Eugene, Oregon.
The business built its reputation on serving fresh craft beverages—from beer and cider to kombucha and similar specialty drinks—straight from the tap. Guests can enjoy their selections on-site or take them home in reusable growlers.
What started as a streamlined fill-station model gradually grew into a full tap-house format featuring seating, food offerings, and a more elevated customer experience. The concept emphasizes convenience, product quality, and an ever-changing tap lineup.
Franchising launched in 2022, marking a new phase of expansion. The Growler Guys differentiates itself with its extensive tap variety and staff members trained as beer stewards, allowing locations to offer expert guidance to customers.
Initial Investment
How much does it cost to start a The Growler Guys franchise? It costs on average between $132,000 – $449,000 to start a The Growler Guys franchised bar.
This covers expenses related to build-out, tap-house equipment, beverage inventory, and early operational needs. The total investment varies based on factors such as the format of the tap-house, the market you select, and whether the location is leased or purchased.
The Growler Guys offers 2 types of franchises:
| Type of Franchise | Amount |
|---|---|
| Single Standard The Growler Guys franchise | $211,900 to $448,500 |
| Single The Growler Guys Express | $131,700 to $287,195 |
We are summarizing below the main costs associated with opening a Single Standard The Growler Guys facility. For more information on costs required to start a The Growler Guys franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $30,000 – $30,000 |
| Leasehold Improvements | $13,000 – $108,000 |
| Equipment, Furniture & Fixtures | $87,700 – $160,695 |
| Construction Site Manager | $7,000 – $7,000 |
| Misc. Business Start-up Expenses | $8,500 – $20,605 |
| Working Capital | $27,000 – $52,000 |
| Travel, Lodging and Meals for Initial Training | $1,000 – $1,800 |
| Grand Opening | $6,000 – $7,500 |
| Insurance Deposits and Premiums for First Year | $1,200 – $3,600 |
| Initial Inventory | $28,000 – $44,000 |
| Business Supplies | $200 – $500 |
| Business Licenses and Permits for First Year | $300 – $2,800 |
| Signage | $2,000 – $10,000 |
| Total The Growler Guys Franchise | $211,900 – $448,500 |
Franchise Disclosure Document
Frequently Asked Questions
How many The Growler Guys locations are there?
As of the latest available location information, The Growler Guys operates 6 locations across the U.S.:
What is the total investment required to open a The Growler Guys franchise?
The total investment required to open aThe Growler Guys franchise ranges from $132,000 to $449,000.
What are the ongoing fees for a The Growler Guys franchise?
The Growler Guys franchise charges an ongoing royalty fee of 6% of gross sales, paid continuously as part of operating under the brand. Franchisees also contribute 2% of gross sales toward systemwide marketing and advertising efforts.
Who owns The Growler Guys?
The Growler Guys franchise is owned by Butch Price and his two sons, Jesse Price and Brandon Price, who took over ownership of the company at the end of 2019 and continue to lead its development and growth.
Disclaimer
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