The MAX Challenge Franchise FDD, Profits & Costs (2025)
The MAX Challenge operates as a boutique fitness franchise built around a well-defined 10-week transformation program. Its method blends high-intensity interval training with cardio kickboxing, strength sessions, structured nutrition support, and a community-driven approach designed to keep members motivated throughout the process.
The concept originated in 2011 in New Jersey, with the company now based in Morganville in Monmouth County. Franchising started in 2013, and since then the brand has expanded gradually throughout the United States.
Members typically join in groups that progress through the flagship 10-week programme before moving into an ongoing membership that includes unlimited classes and continued nutrition guidance. Instead of a traditional gym model based on open access or drop-in sessions, The MAX Challenge offers an integrated package combining workouts, nutritional coaching and accountability tools.
A key selling point for the brand is its focus on the large segment of the population that is not consistently active. Rather than directing its efforts solely toward already fit consumers, The MAX Challenge positions itself to appeal to the roughly 77% of Americans who are not exercising regularly.
Initial Investment
How much does it cost to start a The MAX Challenge franchise? It costs on average between $63,000 – $349,000 to start a The MAX Challenge franchised center.
This includes costs for construction, fitness equipment, technology, and early operating needs. The total investment varies based on several factors, such as the size of the studio, the market where it is located, and whether the franchisee decides to lease or build out the facility. The MAX Challenge offers 2 types of franchises:
| Franchise Type | Initial Investment Range |
|---|---|
| The MAX Challenge EXPRESS Franchise | $63,428 – $125,228 |
| The MAX Challenge Stand Alone Franchise | The MAX Challenge Stand-Alone Franchise |
We are summarizing below the main costs associated with opening a The MAX Challenge Stand-Alone Franchise. For more information on costs required to start a The MAX Challenge franchise, refer to the Franchise Disclosure Document (Item 7).
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $40,000 |
| Training Fee | $15,000 |
| Opening Advertising / Enrollment / First Three Months Local Advertising Expenditures | $27,000 |
| Computer Equipment | $6,000 – $7,500 |
| Pre-Registration Office | $0 – $5,000 |
| Grand Opening Package | $3,728 – $4,728 |
| Insurance | $500 – $2,000 |
| Signage | $6,000 – $18,000 |
| Equipment and Furnishings | $23,100 – $38,250 |
| Prepaid Rent and Security Deposit | $4,500 – $20,000 |
| Leasehold Improvements / Fit Out | $7,500 – $115,000 |
| Utility Deposits | $1,000 – $2,000 |
| Licenses and Permits; Fictitious Name Registration and/or Incorporation and Legal Review | $1,500 – $5,000 |
| Initial Training Travel, Lodging, Meals | $200 – $5,000 |
| Additional Funds | $15,000 – $45,000 |
| Total | $151,028 – $349,478 |
The MAX Challenge Franchise Disclosure Document
Frequently Asked Questions
How many The MAX Challenge locations are there?
As of the latest data, The MAX Challenge operates 34 franchise-owned units and 2 company-owned units.
What is the total investment required to open a The MAX Challenge franchise?
The total investment required to open a The MAX Challenge franchise ranges from $63,000 to $349,000.
What are the ongoing fees for a The MAX Challenge franchise?
A The MAX Challenge franchise pays a 6% royalty fee on gross sales and a 2% marketing fee on gross sales. These ongoing charges cover continued system support and participation in the brand’s advertising programs.
Who owns The MAX Challenge?
The MAX Challenge franchise is owned by The MAX of NJ, LLC, the company founded by Bryan Klein to develop and expand the brand’s fitness and nutrition program through franchising.
Disclaimer
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