The Sensory Club Franchise FDD, Profits & Costs (2025)
The Sensory Club is a unique franchise focused on creating inclusive, sensory-friendly environments for individuals with disabilities. Founded in 2016 in Wisconsin, the concept was born out of a desire to offer a safe and welcoming space where individuals of all ages and abilities could explore and regulate their sensory needs.
The company is headquartered in Delafield, Wisconsin, and began franchising in 2022 to expand its mission of accessibility and inclusion nationwide.
The franchise offers specialized sensory gyms and multi-sensory environment (MSE) rooms. Sensory gyms include therapeutic equipment like swings, trampolines, climbing walls, and ball pits, designed to stimulate physical activity and engagement.
The MSE rooms offer soothing experiences using controlled lighting, sound, and textures to support relaxation and sensory integration. This dual offering allows The Sensory Club to serve both recreational and therapeutic needs, setting it apart from typical gyms or therapy centers.
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Initial Investment
How much does it cost to start a The Sensory Club franchise? It costs on average between $151,000 – $208,000 to start a The Sensory Club franchised facility.
This includes costs for facility build-out, sensory equipment, initial supplies, and startup operating expenses. The exact amount varies depending on several factors, such as the size of the location, local construction costs, and whether the franchisee decides to lease or purchase the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 – $50,000 |
| Travel and Living Expenses While Training | $750 – $1,500 |
| Real Estate and Improvements | $80,750 – $116,500 |
| Furniture and Misc. Equipment | $3,000 – $4,000 |
| Supplies | $2,800 – $3,300 |
| Computer | $1,500 – $2,000 |
| Signs | $500 – $5,000 |
| Advertising | $500 – $1,000 |
| Deposits | $500 – $5,000 |
| Insurance | $1,500 – $2,000 |
| Sensory Equipment | $32,500 – $40,000 |
| Additional Funds – 3 Months | $1,500 – $3,000 |
| Estimated Range | $150,800 – $207,800 |
Competitors
Below are a few The Sensory Club competitors as a comparison:
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The Sensory Club Franchise Disclosure Document
Frequently Asked Questions
How many The Sensory Club locations are there?
As of the latest data, The Sensory Club has four franchised locations. These are in Denver, Colorado; Neenah and Pewaukee, Wisconsin; and Austin, Texas. A fifth location is planned to open in Tennessee.
What is the total investment required to open a The Sensory Club franchise?
The total investment required to open a The Sensory Club franchise ranges from $151,000 to $208,000.
What are the ongoing fees for a The Sensory Club franchise?
The Sensory Club franchise requires franchisees to pay a monthly royalty fee of 5% of gross sales. This fee grants franchisees access to the brand’s established systems, ongoing support, and use of proprietary trademarks.
Additionally, franchisees contribute to a marketing fund, though the specific percentage or amount is not publicly disclosed. These ongoing fees are designed to support the brand’s growth and ensure consistent quality and marketing efforts across all locations.
What are the financial requirements to become a The Sensory Club franchisee?
To become a franchisee of The Sensory Club, the total initial investment required ranges from approximately $151,000 to $208,000. This investment encompasses various startup costs, including the franchise fee, facility build-out, sensory equipment, signage, initial supplies, and working capital.
Specifically, the initial franchise fee is $25,000 for a single location and $50,000 for an area development agreement covering up to four locations.
Who owns The Sensory Club?
The Sensory Club is owned by Brian Hall, who founded the company in 2016. It operates under Sensory Club, Inc., which was incorporated in March 2017 and is headquartered in Pewaukee, Wisconsin.
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