The Sensory Club Franchise FDD, Profits & Costs
The Sensory Club is a unique franchise focused on creating inclusive, sensory-friendly environments for individuals with disabilities. Founded in 2016 in Wisconsin, the concept was born out of a desire to offer a safe and welcoming space where individuals of all ages and abilities could explore and regulate their sensory needs.
The company is headquartered in Delafield, Wisconsin, and began franchising in 2022 to expand its mission of accessibility and inclusion nationwide.
The franchise offers specialized sensory gyms and multi-sensory environment (MSE) rooms. Sensory gyms include therapeutic equipment like swings, trampolines, climbing walls, and ball pits, designed to stimulate physical activity and engagement.
The MSE rooms offer soothing experiences using controlled lighting, sound, and textures to support relaxation and sensory integration. This dual offering allows The Sensory Club to serve both recreational and therapeutic needs, setting it apart from typical gyms or therapy centers.
Initial Investment
How much does it cost to start a The Sensory Club franchise? It costs on average between $151,000 – $208,000 to start a The Sensory Club franchised facility.
This includes costs for facility build-out, sensory equipment, initial supplies, and startup operating expenses. The exact amount varies depending on several factors, such as the size of the location, local construction costs, and whether the franchisee decides to lease or purchase the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $25,000 – $50,000 |
| Travel and Living Expenses While Training | $750 – $1,500 |
| Real Estate and Improvements | $80,750 – $116,500 |
| Furniture and Misc. Equipment | $3,000 – $4,000 |
| Supplies | $2,800 – $3,300 |
| Computer | $1,500 – $2,000 |
| Signs | $500 – $5,000 |
| Advertising | $500 – $1,000 |
| Deposits | $500 – $5,000 |
| Insurance | $1,500 – $2,000 |
| Sensory Equipment | $32,500 – $40,000 |
| Additional Funds – 3 Months | $1,500 – $3,000 |
| Estimated Range | $150,800 – $207,800 |
The Sensory Club Franchise Disclosure Document
Frequently Asked Questions
What funding options are available for a The Sensory Club franchise?
Most franchise buyers in The Sensory Club’s investment range finance their unit through an SBA 7(a) loan, with some multi-unit operators using SBA 504 loans. Buyers with rollable retirement funds sometimes use a ROBS structure. See SharpSheets financial model hub for guidance.
How long does it take to pay back a The Sensory Club franchise investment?
Payback periods typically run 3-7 years depending on investment level, location performance, and financing structure. Actual payback varies significantly by unit performance and debt service obligations.
Who owns The Sensory Club?
The Sensory Club is owned by Brian Hall, who founded the company in 2016. It operates under Sensory Club, Inc., which was incorporated in March 2017 and is headquartered in Pewaukee, Wisconsin.
SharpSheets Editorial Team | sharpsheets.io | Last Updated: July 2026
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Research The Sensory Club franchise data: For the full FDD cost breakdown, investment tables, and Item 19 disclosures, visit FranchisePayback.com → The Sensory Club FDD Review.
