The Sports Bra Franchise FDD, Profits & Costs (2026)
The Sports Bra is a women-focused sports bar franchise designed to spotlight female athletes and foster welcoming, inclusive environments for sports fans. The concept launched in 2022 in Portland, Oregon, created by chef and entrepreneur Jenny Nguyen in response to the limited exposure women’s sports receive in traditional sports bars.
Developed as a platform to elevate women’s athletics, the brand challenges long-standing norms in a male-dominated hospitality segment. Its Portland-based flagship location drew widespread attention for combining a clear social mission with a strong sense of community engagement.
Guests can expect a full food and beverage offering paired with continuous broadcasts of women’s sporting events, including both professional and collegiate competitions. This distinctive approach helped position the bar as a cultural hub rather than a conventional game-day venue.
Franchising began in 2024, allowing operators to bring the concept to new markets. Franchise locations follow the same model, offering meals, beer, wine, and cocktails while showcasing women’s sports from a wide range of leagues and competitive levels.
Initial Investment
How much does it cost to start a The Sports Bra franchise? It costs on average between $304,000 – $889,000 to start a The Sports Bra franchised facility.
This category includes costs related to bar build-out, kitchen and service equipment, furnishings, fixtures, initial inventory, and early operating expenses. The overall investment can vary depending on factors such as the size of the location, local market conditions, and whether the franchisee leases or purchases the space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $55,000 |
| Training Expenses | $3,000 – $9,000 |
| Site Location and Market Analytics Fee | $5,000 – $7,500 |
| Lease, Utility and Security Deposits | $20,000 – $75,000 |
| Design and Architects Fees | $15,000 – $35,000 |
| Leasehold Improvements | $50,000 – $300,000 |
| Signage | $5,000 – $20,000 |
| Furniture, Fixtures, Other Fixed Assets, Security Systems | $5,000 – $50,000 |
| Equipment and Smallwares | $25,000 – $100,000 |
| POS and Back-Office Computer System | $7,900 – $10,550 |
| Office Equipment and Supplies | $1,500 – $5,000 |
| Business Licenses and Permits | $5,000 – $15,000 |
| Professional Fees | $5,000 – $10,000 |
| Inventory to Begin Operating | $10,000 – $25,000 |
| Insurance | $7,000 – $12,000 |
| Pre-Opening and Grand Opening Advertising and Marketing | $5,000 – $10,000 |
| Additional Funds (3 months) | $80,000 – $150,000 |
| Total Estimated Investment | $304,400 – $889,050 |
Franchise Disclosure Document
Frequently Asked Questions
How many The Sports Bra locations are there?
As of the latest available data, The Sports Bra operates one company-owned location, which is its original flagship bar in Portland, Oregon.
What is the total investment required to open a The Sports Bra franchise?
The total investment required to open a The Sports Bra franchise ranges from $304,000 to $889,000.
What are the ongoing fees for a The Sports Bra franchise?
Ongoing fees include a 5% royalty calculated on gross sales, paid on a continuing basis to support system operations and brand oversight. In addition, franchisees contribute 2% of gross sales toward marketing and advertising initiatives that promote brand awareness at both national and local levels.
Who owns The Sports Bra?
The Sports Bra franchise is owned by chef and entrepreneur Jenny Nguyen, who founded the concept in Portland, Oregon, in 2022 and continues to lead the brand’s growth and expansion.
Disclaimer
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