Togo’s Franchise FDD, Profits & Costs (2025)
Togo’s is a popular fast-casual sandwich brand that first opened its doors in 1971 in San Jose, California. The business was launched by a college student who set up a small sandwich shop close to San Jose State University.
The name “Togo’s” was inspired by its original focus on take-out orders. Today, the company is headquartered in Campbell, California. Franchising began in 1977, and the concept has grown to nearly 180 restaurants throughout the western United States.
Known for its freshly prepared sandwiches, wraps, and salads, Togo’s stands out for using quality ingredients. Customer favorites include its premium pastrami, hand-smashed Hass avocados, and artisan bread that is baked daily.
Initial Investment
How much does it cost to start a Togo’s franchise? It costs on average between $337,000 – $595,000 to start a Togo’s franchised restaurant.
This covers expenses such as construction, restaurant equipment, initial inventory, and early operating costs. The total amount will vary depending on several factors, including the size and format of the restaurant, its location, and whether the franchisee decides to lease or buy the property.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $15,000 to $30,000 |
| Leasehold Improvements | $189,000 to $295,000 |
| Real Estate/Rental Deposit | $3,200 to $8,000 |
| Equipment, Fixtures and Furniture | $75,000 to $130,000 |
| Signage | $6,000 to $12,000 |
| Architectural Fee | $10,000 to $20,000 |
| Point of Sale (POS) System | $3,800 to $4,500 |
| Other Computer Equipment | $4,500 to $10,000 |
| Opening Inventory | $5,000 to $11,000 |
| Miscellaneous Opening Costs | $2,800 to $16,000 |
| Uniforms | $500 to $1,500 |
| Insurance | $700 to $15,000 |
| Travel and Living Expenses While Training | $0 to $6,000 |
| Grand Opening Marketing Fee | $7,500 |
| Additional Funds for First 3 Months of Operation | $14,000 to $28,000 |
| TOTALS | $337,000 to $594,500 |
Average Revenue (AUV)
How much revenue can you make with a Togo’s franchise? A Togo’s franchised location makes on average $685,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
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Frequently Asked Questions
How many Togo’s locations are there?
As of the most recent available data, Togo’s operates close to 180 restaurants across the western United States. The vast majority of these locations are franchise-owned, while only a very small number are company-owned.
What is the total investment required to open a Togo’s franchise?
The total investment required to open a Togo’s franchise ranges from $337,000 to $595,000.
What are the ongoing fees for a Togo’s franchise?
Togo’s franchisees are required to pay a royalty fee of 5% of gross sales. In addition, they contribute to the brand’s marketing through an advertising fee that is typically 3% of gross sales.
What are the financial requirements to become a Togo’s franchisee?
To become a Togo’s franchisee, you must meet certain financial requirements. For a single restaurant, the franchisor requires a minimum net worth of $300,000 and at least $150,000 in liquid capital.
How much can a Togo’s franchise owner expect to earn?
The average gross sales for a Togo’s franchise are approximately $0.69 million per location. Assuming a 15% operating profit margin, $0.69 million yearly revenue can result in $104,000 EBITDA annually.
Who owns Togo’s?
The Togo’s franchise is owned by Southfield Mezzanine Capital, a private investment firm that acquired the brand in 2019.
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