Truly Nolen Franchise FDD, Profits & Costs (2025)
Truly Nolen is a well-established, family-operated pest control franchise recognized for its creative methods and memorable branding. The company traces its origins back to 1965, when Truly Wheatfield Nolen launched the first operation in Miami Beach, Florida.
A decade earlier, in 1955, his son, Truly David Nolen, had already opened a location in Tucson, Arizona. The two enterprises eventually came together in 1966, creating Truly Nolen of America, which continues to operate from its headquarters in Tucson.
The brand officially entered the franchising market in 1996, offering a wide range of residential and commercial services such as termite defense, rodent solutions, mosquito control, and bed bug treatments.
What sets Truly Nolen apart is its imaginative marketing and strong community visibility. The company’s bright yellow “Mouse Cars” have become iconic, doubling as mobile billboards that continuously strengthen its brand recognition.
Initial Investment
How much does it cost to start a Truly Nolen franchise? It costs on average between $50,000 – $122,000 to start a Truly Nolen franchised facility.
This investment covers expenses such as office setup, pest control equipment, vehicles, initial inventory of supplies and chemicals, and early operating costs. The total amount can vary based on several factors, including the size and location of the service territory, the condition of the chosen facility, and whether the franchisee decides to lease or purchase property.
| Type of Expenditure | Amount |
|---|---|
| Initial franchise fee | $26,250 – $45,500 |
| Travel and living expenses while training | $1,500 – $5,000 |
| Real estate, including lease and improvements | $0 – $3,200 |
| Utilities, including deposits | $250 – $1,000 |
| Signage, including vehicle decals | $2,500 – $5,000 |
| Equipment, including computers | $3,500 – $5,000 |
| Vehicle lease | $2,205 – $4,410 |
| Initial inventory and supplies | $1,000 – $5,000 |
| Uniforms | $250 – $500 |
| Insurance | $500 – $4,000 |
| Professional services | $1,000 – $5,000 |
| Licenses and permits | $500 – $3,000 |
| Advertising | $750 – $5,000 |
| Customer service software subscription | $177 – $477 |
| Accounting software subscription | $39 – $120 |
| Additional operating funds for 3 months | $10,000 – $30,000 |
| Estimated Totals | $50,421 – $122,207 |
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Frequently Asked Questions
How many Truly Nolen locations are there?
As of the most recent data, Truly Nolen operates a total of 99 locations across the United States. Out of these, approximately 75 are company-owned while24 are franchise-owned.
What is the total investment required to open a Truly Nolen franchise?
The total investment required to open a Truly Nolen franchise ranges from $50,000 to $122,000.
What are the ongoing fees for a Truly Nolen franchise?
A Truly Nolen franchise requires ongoing royalty payments of 7% of gross monthly revenues, with a set minimum that must be paid each month regardless of sales. Unlike many other franchise systems, Truly Nolen does not currently charge franchisees a national advertising or marketing fund fee.
What are the financial requirements to become a Truly Nolen franchisee?
To become a Truly Nolen franchisee, you must have at least $50,000 in liquid capital available, which can be in cash or easily convertible assets.
Who owns Truly Nolen?
The Truly Nolen franchise is owned by Truly Nolen of America, Inc., a family-operated company that continues to be run by the Nolen family from its headquarters in Tucson, Arizona.
Disclaimer
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