Two Maids Franchise FDD, Profits & Costs (2025)
Two Maids is a residential cleaning franchise that offers professional cleaning services to homeowners across the United States. Founded in 2003 by Ron Holt in Birmingham, Alabama, the company has expanded significantly, with over 150 units operating nationwide as of 2024.
The franchise began offering franchise opportunities in 2013, providing a low-cost investment model with minimal capital expenditures. Franchisees benefit from a high-margin business model, large protected territories, and a recurring revenue stream, as many customers opt for bi-weekly cleaning services.
Two Maids differentiates itself through its unique “Pay for Performance” compensation plan, which ties employee wages to customer satisfaction ratings. This approach fosters an engaged workforce and a loyal customer base, contributing to the company’s impressive growth and profitability.
Today, Two Maids continues to expand its presence, offering franchise opportunities across various states in the U.S. The company’s commitment to quality service and innovative business practices has solidified its position as a leading brand in the residential cleaning industry.
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Initial Investment
How much does it cost to start a Two Maids franchise? It costs on average between $93,000 – $150,000 to start a Two Maids franchised facility.
This includes costs for construction, equipment, inventory, and initial operating expenses. The exact amount depends on various factors, including the size of the territory, location, and whether the franchisee chooses to lease or purchase the necessary office space.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $19,950 |
| Initial Territory Fee | $40,000 |
| Lease, Utility and Security Deposit | $2,500 – $7,500 |
| Leasehold Improvement Decorating Cost | $4,000 – $10,000 |
| Fixtures, Furnishings and Equipment, Computer System, Software, Fax, Printer, Phones | $2,500 – $9,800 |
| Uniforms | $750 |
| Telephone/Communication System | $140 |
| Opening Inventory | $1,000 – $2,000 |
| Business Licenses | $100 – $500 |
| Insurance | $2,500 – $4,000 |
| Legal and Accounting | $0 – $2,500 |
| Initial Training Expenses | $750 – $2,250 |
| Signage – Interior/Exterior signs | $250 – $1,500 |
| Local Advertising Start-Up Program Fee | $9,000 ($3,000 per month for first three months) |
| Additional Funds – 3 Months | $10,000 – $40,000 |
| Conversion Discount | $0 – ($10,000) |
| Total Estimated Initial Investment | $93,440 – $149,890 |
Average Revenue (AUV)
How much revenue can you make with a Two Maids franchise? A Two Maids franchised business makes on average $567,000 in revenue (AUV) per year.
Here is the extract from the Franchise Disclosure Document:
This compares to $436,000 yearly revenue for similar commercial cleaning franchises. Below are a few Two Maids competitors as a comparison:
The most profitable franchises to own in 2025
We have compiled the list of the top 400 franchises across 9 industries. Download the report below.
Two Maids Franchise Disclosure Document
Frequently Asked Questions
How many Two Maids locations are there?
As of the latest data, Two Maids has over 150 locations, with the majority being franchise-owned.
What is the total investment required to open a Two Maids franchise?
The total investment required to open a Two Maids franchise ranges from $93,000 to $150,000.
What are the ongoing fees for a Two Maids franchise?
For a Two Maids franchise, the ongoing fees consist of an 8% royalty fee and a 2% marketing fee, both based on gross sales.
The royalty fee supports the ongoing operations of the franchisor, while the marketing fee contributes to national and regional advertising efforts to promote the brand and drive customer traffic to the franchise locations.
What are the financial requirements to become a Two Maids franchisee?
To become a Two Maids franchisee, the financial requirements include a minimum net worth of $300,000 and liquid capital of at least $100,000.
These financial criteria ensure that franchisees have the necessary resources to manage initial investments and operating expenses while maintaining sufficient working capital to support the growth of the business.
How much can a Two Maids franchise owner expect to earn?
The average gross sales for a Two Maids franchise are approximately $0.57 million per location. Assuming a 15% operating profit margin, $0.57 million yearly revenue can result in $86,000 EBITDA annually.
Who owns Two Maids?
Two Maids franchise is owned by Ron Holt, the founder of the company. He established the brand in 2003 and has played a key role in its growth and expansion across the United States.
Disclaimer
Disclaimer: This content has been made for informational and educational purposes only. We do not make any representation or warranties with respect to the accuracy, applicability, fitness, or completeness of the information presented in the article. You should not construe any such information or other material as legal, tax, investment, financial, or other professional advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any franchises, securities, or other financial instruments in this or in any other jurisdiction in which such solicitation or offer would be unlawful under the franchise and/or securities laws of such jurisdiction.
All content in this article is information of a general nature and does not address the detailed circumstances of any particular individual or entity. Nothing in the article constitutes professional and/or financial and/or legal advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. You alone assume the sole responsibility of evaluating the merits and risks associated with the use of any information or other content in this article before making any decisions based on such information or other content.
