Vertica Fitness Franchise FDD, Profits & Costs (2025)
Vertica Fitness is a boutique fitness brand that focuses on inclusive pole fitness and movement training. Its classes blend elements of strength, flexibility, and dance, promoting a message that every body is welcome and capable. The concept was created in 2022 by founder Katrina Wyckoff, who set out to redefine studio fitness through a community-first and body-positive approach.
The business operates under Vertica Fitness Franchising, Inc., an Arizona-based corporation established in April 2022. Its headquarters are in Tucson, Arizona, where the brand continues to expand its presence in the boutique fitness market.
That same year, Vertica launched its franchise program, opening the door for passionate entrepreneurs to establish Vertica studios in their own communities. The franchise model allows owners to deliver a distinctive, empowering fitness experience built around movement, inclusion, and confidence.
Vertica’s offerings include membership programs, group fitness classes, private coaching, choreography sessions, and specialized pole training. The studios also sell branded merchandise and related fitness products that enhance the overall client experience.
Initial Investment
How much does it cost to start a Vertica Fitness franchise? It costs on average between $184,000 – $312,000 to start a Vertica Fitness franchised center.
This includes costs for studio build-out, equipment, furnishings, and initial operating expenses. The total investment varies based on several factors, such as the size and design of the studio, its location, and whether the franchisee decides to lease or purchase the facility.
| Type of Expenditure | Amount |
|---|---|
| Initial Franchise Fee | $49,950 |
| Travel and Living Expenses to Attend Initial Training | $500 – $4,000 |
| Leasehold Improvements | $49,500 – $120,000 |
| Rent and Security Deposit | $3,600 – $8,000 |
| Signage | $5,000 – $12,425 |
| Furniture, Fixtures, and Equipment | $35,000 – $55,000 |
| Computer Hardware and Software | $1,500 – $2,000 |
| Initial Inventory and Supplies | $700 – $1,100 |
| Initial Boutique Merchandise | $3,500 – $5,000 |
| Grand Opening Advertising | $20,000 – $25,000 |
| Insurance – 3 Months | $500 – $800 |
| Professional Fees | $3,000 – $5,000 |
| Business Licenses and Permits | $50 – $200 |
| Camera & Security System | $500 – $2,500 |
| Uniforms | $250 – $500 |
| Business Licenses and Permits | $500 – $1,000 |
| Additional Funds – 90 days | $10,000 – $20,000 |
| Total | $184,050 – $312,475 |
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Frequently Asked Questions
How many Vertica Fitness locations are there?
As of the latest data, Vertica Fitness operates five locations in the U.S.
What is the total investment required to open a Vertica Fitness franchise?
The total investment required to open a Vertica Fitness franchise ranges from $184,000 to $312,000.
What are the ongoing fees for a Vertica Fitness franchise?
Vertica Fitness franchisees pay an ongoing royalty fee of about 8% of gross sales. In addition to this, franchisees contribute a marketing or advertising fee, which is calculated as a percentage of monthly sales. The specific rate for the marketing fee may vary based on system-wide needs and promotional initiatives established by the franchisor.
Who owns Vertica Fitness?
Vertica Fitness franchise is owned by Katrina Wyckoff, who founded the company in 2022.
Disclaimer
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